Alternate Title: Consumer attitudes towards the integrated marketing communications of the UAE Etisalat company: A study of a sample of its subscribers in the emirate of Abu Dhabi. (English)

المؤلفون: خالد عبد الله أحم, عبد الملك ردمان ا

المصدر: Al-Bahith Al-Aalami; 2021, Vol. 13 Issue 52, p53-86, 34p

مصطلحات موضوعية: INTEGRATED marketing, INFORMATION & communication technologies for development, INTERACTIVE marketing, SCIENTIFIC community, INFORMATION services, ATTITUDE (Psychology), CHIEF information officers

مصطلحات جغرافية: ABU Dhabi (United Arab Emirates)

Alternate Title: Public relations of Iraqi companies and their role in the marketing of national products. (English)

المؤلفون: أحمد ساهي حمادي, عبد المحسن الشاف

المصدر: Al-Bahith Al-Aalami; 2021, Vol. 13 Issue 51, p75-88, 14p

مصطلحات موضوعية: PUBLIC support, PUBLIC relations, PUBLIC companies, JOB fairs, POPULARITY, ARABS, PARTICIPATION

مصطلحات جغرافية: IRAQ

Alternate Title: The Iraqi satellite channel marketing the Iraqi national identity during the protests. (English)

المؤلفون: علاء حسين عبد الا, ناهض فاضل زيدان

المصدر: Al-Bahith Al-Aalami; 2022, Vol. 13 Issue 53, p119-134, 16p

مصطلحات موضوعية: BROADCAST channels, DIRECT broadcast satellite television, EDUCATIONAL entertainment, TELEVISION broadcasting, NATIONAL character, GEOGRAPHIC boundaries

مصطلحات جغرافية: IRAQ