المؤلفون: Hasan Güllüpunar

المصدر: Journal of Academic Social Science Studies, Vol 6, Iss 18, Pp 1170-1200 (2019)

مصطلحات موضوعية: H1-99, Persuasion, media_common.quotation_subject, Face (sociological concept), Social Sciences, Advertising, in, Fear appeal, the, Appeal to fear, Social sciences (General), door, door, face, political communication, persuasion, fear appeal, foot, Psychology, Social psychology, Foot-in-the-door technique, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::132acee58fdb8f7149c0d1589aed07bb
https://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1096220767_60GüllüpunarHasan-1170-1200.pdf&key=26689

المؤلفون: Deborah A. Christel, Susan C. Williams Née Dunn

المصدر: Studies in Communication Sciences, Vol 18, Iss 2, Pp 339-352 (2019)

مصطلحات موضوعية: narrative, Social Sciences, Sample (statistics), communication retail strategy, 010501 environmental sciences, 01 natural sciences, consumers, 03 medical and health sciences, 0302 clinical medicine, apparel, fashion, Narrative, 030212 general & internal medicine, Social identity theory, merchandising, 0105 earth and related environmental sciences, mixed-methods, plus-size, Descriptive statistics, business.industry, Communication, Communication. Mass media, Advertising, Clothing, P87-96, Ranking, Order (business), marketing, business, Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e84c25a730f476420120cfb7e441616
https://doaj.org/article/bf196da71305471f9d38360b93aa8d63

المؤلفون: Srđan Šapić, Jovana Filipović, Milan Kocić

المصدر: Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, Vol 36, Iss 2, Pp 619-645 (2018)
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
Volume 36
Issue 2

مصطلحات موضوعية: local brand, Economics and Econometrics, media_common.quotation_subject, consumers` attitudes and intentions, Empirical research, prestige, materialism, brand quality, Quality (business), Business and International Management, Social identity theory, Consumer behaviour, media_common, Ethnocentrism, ethnocentrism, lcsh:Economic theory. Demography, Theory of planned behavior, Advertising, global brand, Purchasing, Confirmatory factor analysis, lcsh:HB1-3840, globalni brand, lokalni brand, kvaliteta robne marke, prestiž, materijalizam, etnocentrizam, stavovi i namjere potrošača, Psychology, Finance

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6aff7665848de5089726a39a74b1291
https://www.efri.uniri.hr/upload/17-Sapic-Kocic-Filipovic-2018-2.pdf

المؤلفون: O.Yu. Zalevska

المصدر: Освітній вимір, Vol 16, Iss 1 (2006)

مصطلحات موضوعية: psychology, advertising, design, formation, education, psychology of advertising, Education

وصف الملف: electronic resource

Relation: https://journal.kdpu.edu.ua/ped/article/view/6092; https://doaj.org/toc/2708-4604; https://doaj.org/toc/2708-4612

URL الوصول: https://doaj.org/article/cfa5ed570f7a4557904aef0012ddded2

Alternate Title: Promoting Health and Wellbeing Among Self-Employed Creative Workers. (English)

المؤلفون: Bauernfeind, Alfons

المصدر: Österreichische Zeitschrift für Soziologie; Sep2011, Vol. 36 Issue 3, p69-80, 12p

مصطلحات موضوعية: CULTURAL industries, FREELANCERS, CREATIVE ability in business, CREATIVE thinking, SOCIAL aspects of decision making, INNOVATION management, BUSINESSPEOPLE, CREATIVITY in advertising, PSYCHOLOGY

المؤلفون: Veysel Yilmaz, Murat Doğan, Erkan Ari

المصدر: Yönetim ve Ekonomi, Vol 22, Iss 2, Pp 385-399 (2015)
Volume: 22, Issue: 2 385-399
Yönetim ve Ekonomi Dergisi

مصطلحات موضوعية: lcsh:Management. Industrial management, business.industry, lcsh:HB71-74, Sem analysis, Internet Shopping, lcsh:Economics as a science, Advertising, Planlı Davranış Teorisi (PDT), Structural equation modeling, İnternet Üzerinden Alışveriş, Internet shopping, Yapısal Eşitlik Modeli (YEM), lcsh:HD28-70, Structural Equation Modeling (SEM), Theory of Planned Behavior (TBP), The Internet, İnternet Üzerinden Alışveriş,Planlı Davranış Teorisi (PDT),Yapısal, Psychology, business, Social psychology, Eşitlik Modeli (YEM)

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b4eac5f5c0c1c9eaf64c5def9f718bd
http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C22S22015/385-399.pdf

المؤلفون: Manfred Buchner

المصدر: Journal für Psychologie, Vol 19, Iss 1, p 4 (2011)

مصطلحات موضوعية: critical theory, psychoanalysis, theory of language, philosophy of the body, gestalt psychology, critique of totalitarianism, mass media and advertising, hermeneutical analysis of literature, Psychology, BF1-990

وصف الملف: electronic resource

Relation: http://www.journal-fuer-psychologie.de/jfp-1-2011-04.html; https://doaj.org/toc/0942-2285

URL الوصول: https://doaj.org/article/18253a971a62409d8ddf5b0cc128f5eb

المؤلفون: Tichindelean Mihai, Monica-Teodora Beca

المصدر: Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka, Vol 6, Iss 171, Pp 77-81 (2015)

مصطلحات موضوعية: Brand preference, lcsh:HB71-74, media_common.quotation_subject, Research methodology, Exploratory research, lcsh:Economics as a science, Advertising, Trait Theory, General Medicine, Brand Personality, Consumer Behavior, индивидуальность бренда, потребительское поведение, теория черт, потребительские личности, індивідуальність бренду, споживча поведінка, теорія рис, споживчі особистості, Trait theory, Congruence (geometry), Consumer Personality, Personality, Psychology, Consumer behaviour, media_common

وصف الملف: text/html

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6b9b9956a0a0b23c4dc5959b8e384a9
http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1244

المؤلفون: Martin Nielsen

المصدر: Linguistik Online, Vol 79, Iss 5 (2016)
Nielsen, M 2016, ' Die heile Welt in der Werbung : Stereotype als Bestandteil von Werbestil ', Linguistik Online, bind 79, nr. 5, s. 231-252 . https://doi.org/10.13092/lo.79.3345

مصطلحات موضوعية: tysk markedskommunikation, Language. Linguistic theory. Comparative grammar, P101-410, reklamestil, Advertising, stereotyper, language.human_language, German, Phenomenon, language, Computational linguistics. Natural language processing, Performance art, P98-98.5, Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c450d76604f68dfb8d2f5f426a65964e
https://bop.unibe.ch/linguistik-online/article/view/3345

المؤلفون: Katharina König

المصدر: Linguistik Online, Vol 70, Iss 1 (2011)
Katharina König

مصطلحات موضوعية: Dialogic, Language. Linguistic theory. Comparative grammar, P101-410, Point (typography), Text messaging, Computational linguistics. Natural language processing, Advertising, P98-98.5, Psychology, Text message, Composition (language), Preference (economics), Linguistics

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4eed96da937a0be6c6cc6e7f1a403106
https://bop.unibe.ch/linguistik-online/article/view/1747