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1
المؤلفون: B. E. Ganesh, Meetu Chawla, Christopher Pich, Varsha Jain
المصدر: Spanish Journal of Marketing-ESIC, Vol 22, Iss 3, Pp 295-318 (2018)
مصطلحات موضوعية: Agreeableness, Political brand personality, media_common.quotation_subject, Political marketing, Sincerity, India, Political leaders, Politics, Originality, 0502 economics and business, Bharatiya Janta Party (BJP), 050602 political science & public administration, Openness to experience, Personality, lcsh:HF5410-5417.5, Competence (human resources), media_common, Marketing, lcsh:Marketing. Distribution of products, 05 social sciences, Conscientiousness, 0506 political science, Narendra Modi, 050211 marketing, Psychology, Social psychology
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2
المؤلفون: Muhammad Farrukh, Imran Ahmad Shahzad, Abdul Waheed, Yazan Alzubi, Nagina Kanwal
المصدر: Asia Pacific Journal of Innovation and Entrepreneurship, Vol 12, Iss 3, Pp 399-414 (2018)
مصطلحات موضوعية: Entrepreneurship, Mediation (statistics), lcsh:Management. Industrial management, media_common.quotation_subject, 05 social sciences, Theory of planned behavior, Theory of planned behaviour, Socio-cognitive, lcsh:Business, Affect (psychology), Structural equation modeling, Entrepreneurial intentions, lcsh:HD28-70, 0502 economics and business, Personality, 050211 marketing, Big Five personality traits, Personality traits, General Agricultural and Biological Sciences, Psychology, lcsh:HF5001-6182, Social psychology, 050203 business & management, media_common