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1
المصدر: International Journal of Bank Marketing. 38:138-158
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Social environment, Sample (statistics), 02 engineering and technology, Latent variable, Marketing strategy, Structural equation modeling, Test (assessment), Market segmentation, 020204 information systems, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, Mobile payment, 050211 marketing, business, Social psychology
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2
المؤلفون: Adel A.A. Al-Wugayan
المصدر: International Journal of Bank Marketing. 37:1234-1252
مصطلحات موضوعية: Marketing, Service quality, business.industry, media_common.quotation_subject, 05 social sciences, Customer relationship management, Marketing strategy, Scale (social sciences), 0502 economics and business, Loyalty, Content validity, 050211 marketing, Quality (business), business, Relationship marketing, 050203 business & management, media_common
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3
المؤلفون: Neelika Arora, Anil Gupta
المصدر: International Journal of Bank Marketing. 35:733-747
مصطلحات موضوعية: Marketing, Value (ethics), Mobile banking, business.industry, media_common.quotation_subject, 05 social sciences, Context (language use), Marketing strategy, Structural equation modeling, Confirmatory factor analysis, Originality, 0502 economics and business, Openness to experience, 050211 marketing, Business, 050203 business & management, media_common
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4
المؤلفون: Caruana, Albert, Calleya, Peter, peter.calleya@um.edu.mt
المصدر: International Journal of Bank Marketing. 16:108-116
مصطلحات موضوعية: Banks and banking, Marketing, Return on marketing investment, business.industry, Marketing effectiveness, 05 social sciences, Services marketing, Service industries -- Marketing, Marketing strategy, Marketing mix, Marketing management, Corporate culture, 0502 economics and business, Organizational commitment, 050211 marketing, Marketing research, business, Relationship marketing, 050203 business & management