Alternate Title: The Impact of Brand Dimensions on Purchasing Behavior among Customers of Noman Al- Juneidi for Food Industries. (English)

المؤلفون: ممدوح طايع الزيا, محمد منصور يوسف أ

المصدر: Zarqa Journal for Research & Studies in Humanities; 2021, Vol. 21 Issue 3, p519-531, 13p

مصطلحات موضوعية: CONSUMER behavior, CONSUMER preferences, MULTIPLE regression analysis, PRODUCT quality, BRAND name products

مصطلحات جغرافية: AMMAN (Jordan)