المؤلفون: Abhijit Guha, Dhruv Grewal (ORCID 0000-0002-7046-6063), Stephen Atlas

المصدر: Journal of Marketing Education. 2024 46(1):6-17.

Peer Reviewed: Y

Page Count: 12

Descriptors: Artificial Intelligence, Technology Uses in Education, Technology Integration, Business Administration Education, Marketing, Educational Change, Change Strategies, Teaching Methods, Man Machine Systems, Natural Language Processing, Risk Management

المؤلفون: Christine Ye, Yuna Kim (ORCID 0000-0002-5851-2901), Yoon-Na Cho (ORCID 0000-0001-8225-1425)

المصدر: Journal of Marketing Education. 2024 46(1):32-44.

Peer Reviewed: Y

Page Count: 13

Descriptors: Business Administration Education, Internet, Marketing, Data Analysis, Business Schools, College Curriculum, Curriculum Development, Theory Practice Relationship, Social Media, Skill Development

المؤلفون: Margaret C. Keiper (ORCID 0000-0001-8589-2535), Jon Nachtigal, Joshua M. Lupinek (ORCID 0000-0002-2536-8851), Rusty A. Stough (ORCID 0000-0002-2648-300X)

المصدر: Journal of Marketing Education. 2024 46(1):18-31.

Peer Reviewed: Y

Page Count: 14

Descriptors: Accreditation (Institutions), Business Education Teachers, School Business Relationship, Marketing, Data Analysis, Integrated Curriculum, Educational Development, Technology Uses in Education, College Faculty, Training, Time Management, Administrator Role

المؤلفون: Sally Laurie (ORCID 0000-0001-7629-2909), Kathleen Mortimer (ORCID 0000-0003-1357-2502), Matthew Holtz, Billy Little

المصدر: Journal of Marketing Education. 2024 46(1):45-56.

Peer Reviewed: Y

Page Count: 12

Descriptors: Business Administration Education, Social Media, Marketing, Public Relations, Advertising, Teaching Methods, Action Research, Participatory Research, Business Communication, Communication Strategies, Learning Activities, Teacher Attitudes

المؤلفون: Parker, Janna M., James, Kevin W.

المصدر: Journal of Marketing Education; Apr2024, Vol. 46 Issue 1, p72-75, 4p

مصطلحات موضوعية: SOCIAL media in marketing, TECHNOLOGICAL innovations, MARKETING education, ARTIFICIAL intelligence, SOCIAL marketing

المؤلفون: Ye, Christine, Kim, Yuna, Cho, Yoon-Na

المصدر: Journal of Marketing Education; Apr2024, Vol. 46 Issue 1, p32-44, 13p

مصطلحات موضوعية: EDUCATION marketing, SOCIAL media in marketing, MARKETING education, INTERNET marketing, BUSINESS teachers, SOCIAL marketing

المؤلفون: Laurie, Sally, Mortimer, Kathleen, Holtz, Matthew, Little, Billy

المصدر: Journal of Marketing Education; Apr2024, Vol. 46 Issue 1, p45-56, 12p

مصطلحات موضوعية: SOCIAL media in marketing, COMMUNITY-based participatory research, PUBLIC relations, INTEGRATED marketing, ADVERTISING, SOCIAL marketing

المؤلفون: Guha, Abhijit, Grewal, Dhruv, Atlas, Stephen

المصدر: Journal of Marketing Education; Apr2024, Vol. 46 Issue 1, p6-17, 12p

مصطلحات موضوعية: GENERATIVE artificial intelligence, MARKETING education, BUSINESS teachers, CHATGPT, LABOR market

المؤلفون: Keiper, Margaret C., Nachtigal, Jon, Lupinek, Joshua M., Stough, Rusty A.

المصدر: Journal of Marketing Education; Apr2024, Vol. 46 Issue 1, p18-31, 14p

مصطلحات موضوعية: MARKETING, ADMINISTRATIVE assistants, CURRICULUM, ACADEMIA

الشركة/الكيان: ASSOCIATION to Advance Collegiate Schools of Business

المؤلفون: Bacon, Donald R. (ORCID 0000-0001-6802-1690), Stewart, Kim A., Hartley, Steven W., Paul, Pallab (ORCID 0000-0003-2209-1073)

المصدر: Journal of Marketing Education. Aug 2023 45(2):109-122.

Peer Reviewed: Y

Page Count: 14

Descriptors: Marketing, Teaching Methods, Costs, Comparative Analysis, Outcomes of Education, Undergraduate Students, Graduate Students, Certification, Internship Programs, Professional Education, Educational Change, Program Administration, Curriculum Design, Masters Programs, Salaries, Employer Attitudes, Employment Potential, Writing Skills, Spreadsheets