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1دورية أكاديمية
المؤلفون: Appiah-Adu, Kwaku, Singh, Satyendra
المصدر: Service Industries Journal; Jan99, Vol. 19 Issue 1, p152-170, 19p, 8 Charts
مصطلحات موضوعية: SERVICE industries, CUSTOMER satisfaction, MARKETING, BUSINESS enterprises, CUSTOMER relations, CUSTOMER retention, CUSTOMER services
مصطلحات جغرافية: UNITED Kingdom