Alternate Title: The Effect of Evaluative Judgments on Service Encounters Satisfaction and Customer Loyalty: (The Moderating Role of Customers' Characteristics). (English)

المؤلفون: محمد سليمان عواد, سوسن محمد فيصل المجالي

المصدر: Dirasat: Administrative Sciences; 2016 Supplement, Vol. 43, p541-561, 21p

مصطلحات موضوعية: CUSTOMER loyalty, QUALITY of service, ACQUISITION of data, STRUCTURAL equation modeling, GENDER