المؤلفون: Shipley, David D.

المصدر: European Journal of Marketing; 1985, Vol. 19 Issue 3, p48, 9p

مصطلحات موضوعية: GOAL (Psychology), MARKETING, MANAGEMENT, MARKETING strategy, STRATEGIC planning, BUSINESS enterprises, MANUFACTURING industries

مصطلحات جغرافية: UNITED Kingdom, UNITED States

المؤلفون: Guilding, Chris, Pike, Richard

المصدر: British Journal of Management; Jun94, Vol. 5 Issue 2, p101, 11p, 1 Chart

مصطلحات موضوعية: BRAND name products, BUSINESS names, EXECUTIVES, MANAGEMENT, MARKETING, BUSINESS enterprises, FINANCIAL statements, VALUATION

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Hampton, Anne

المصدر: European Journal of Marketing; 1987, Vol. 21 Issue 9, p10, 11p

مصطلحات موضوعية: MARKETING, BUSINESS enterprises, BUSINESS planning, MANAGEMENT, SALES personnel

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: LAWRENCE, RAYMOND J.

المصدر: Journal of Management Studies (Wiley-Blackwell); Feb1970, Vol. 7 Issue 1, p45-59, 15p

مصطلحات موضوعية: TRAINING of executives, PERSONNEL management education, BUSINESS enterprises, MANAGEMENT, BUSINESS education, MARKETING, BUSINESS schools, GRADUATE education, MANAGEMENT science, INDUSTRIAL management, CAREER education

مصطلحات جغرافية: UNITED Kingdom