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1دورية أكاديمية
المؤلفون: Worthington, Steve
المصدر: Journal of Marketing Management; Summer88, Vol. 4 Issue 1, p61-70, 10p
مصطلحات موضوعية: CREDIT card marketing, RETAIL industry & economics, BANK credit cards, CONSUMER credit, FINANCIAL services industry, DEBT management, CONSUMER behavior research, POINT-of-sale systems, MARKET positioning, MANAGEMENT
مصطلحات جغرافية: UNITED Kingdom
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2دورية أكاديمية
المؤلفون: Noble, Yolanda
المصدر: Journal of Financial Services Marketing; Mar2009, Vol. 13 Issue 4, p357-363, 7p, 1 Chart
مصطلحات موضوعية: BANKING industry customer services, MARKETING strategy, DATABASE marketing, TARGET marketing, CUSTOMER retention, FINANCIAL planners, FINANCIAL services industry, MANAGEMENT
مصطلحات جغرافية: UNITED Kingdom
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3دورية أكاديمية
المؤلفون: Cameron, Fiona, Cornish, Charlotte, Nelson, William
المصدر: Journal of Financial Services Marketing; Feb2006, Vol. 10 Issue 3, p260-271, 12p, 1 Diagram, 4 Graphs
مصطلحات موضوعية: CUSTOMER relations, MARKETING, CONSUMER behavior, FINANCIAL services industry
مصطلحات جغرافية: UNITED Kingdom
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4دورية أكاديمية
المؤلفون: Hughes, Tim
المصدر: European Journal of Marketing; 2006, Vol. 40 Issue 1/2, p113-129, 17p
مصطلحات موضوعية: CUSTOMER relations, FINANCIAL services industry, MANAGEMENT, RELATIONSHIP marketing, QUALITY of service, CASE studies
مصطلحات جغرافية: UNITED Kingdom