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1دورية أكاديمية
المؤلفون: Harris, Lisa, Cohen, Geraldine
المصدر: Management Decision; 2003, Vol. 41 Issue 9, p944-956, 13p
مصطلحات موضوعية: INTERNET marketing, ELECTRONIC commerce, INDUSTRIAL management, MARKETING strategy, MANAGEMENT
مصطلحات جغرافية: UNITED Kingdom, UNITED States
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2دورية أكاديمية
المؤلفون: Shipley, David D.
المصدر: European Journal of Marketing; 1985, Vol. 19 Issue 3, p48, 9p
مصطلحات موضوعية: GOAL (Psychology), MARKETING, MANAGEMENT, MARKETING strategy, STRATEGIC planning, BUSINESS enterprises, MANUFACTURING industries
مصطلحات جغرافية: UNITED Kingdom, UNITED States
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3دورية أكاديمية
المؤلفون: Starkey, Ken, Hatchuel, Armand, Tempest, Sue
المصدر: Journal of Management Studies (Wiley-Blackwell); Dec2004, Vol. 41 Issue 8, p1521-1531, 11p
مصطلحات موضوعية: BUSINESS schools, BUSINESS education, MANAGEMENT, VALUE added (Marketing), ACADEMIC debating, GRADUATE education, MANAGEMENT education, MANAGEMENT science
مصطلحات جغرافية: UNITED States, UNITED Kingdom
People: PFEFFER, J., FONG, C.