المؤلفون: Harris, Phil, Lock, Andrew

المصدر: Journal of Marketing Management; Nov2001, Vol. 17 Issue 9-10, p943-956, 14p, 1 Diagram, 3 Graphs

مصطلحات موضوعية: POLITICAL campaigns, POLITICAL parties, PRACTICAL politics, ELECTIONS, BRANDING (Marketing), MARKETING strategy, GOVERNMENT marketing, BRITISH politics & government, 1997-2007, POLITICAL candidates

مصطلحات جغرافية: UNITED Kingdom

الشركة/الكيان: LIBERAL Democrats (Great Britain)

People: KENNEDY, Charles, 1959-2015

المؤلفون: Sargeant, Adrian

المصدر: Journal of Marketing Management; May99, Vol. 15 Issue 4, p215-238, 24p

مصطلحات موضوعية: FUNDRAISING, CHARITIES, NONPROFIT organizations, MARKETING, SOCIAL psychology, CHARITABLE giving, FUNDRAISERS (Persons), CHARITABLE uses, trusts, & foundations, MARKETING strategy

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Kenny, Brian, Stessen, Lothar

المصدر: Journal of Marketing Management; Aug1996, Vol. 12 Issue 6, p561-579, 19p, 3 Charts

مصطلحات موضوعية: DEFENSE industries, WEAPONS systems, MARKETING strategy, ECONOMICS, SOCIAL problems, SUPPLY chains, WEAPONS, ORGANIZATIONAL change, MILITARY budgets, MARKETING

مصطلحات جغرافية: UNITED Kingdom, GERMANY, EUROPE

المؤلفون: Lomax, Wendy, Hammond, Kathy, Clemente, Maria, East, Robert

المصدر: Journal of Marketing Management; May96, Vol. 12 Issue 4, p281-295, 15p, 2 Diagrams, 11 Charts

مصطلحات موضوعية: MARKET entry, DETERGENT industry, NEW product development, BRAND name products, MARKETING, COMMERCIAL products, PRODUCT management, PRODUCT launches, MARKETING management, MARKETING strategy

مصطلحات جغرافية: GERMANY, UNITED Kingdom

المؤلفون: Thwaites, Des

المصدر: Journal of Marketing Management; Nov94, Vol. 10 Issue 8, p743-763, 21p

مصطلحات موضوعية: SPORTS sponsorship, CORPORATE sponsorship, STRATEGIC planning, CORPORATE public relations, CORPORATE image, SPORTS teams, MARKETING mix, PRODUCT placement, MARKETING strategy, MARKET segmentation, PRODUCT positioning, TARGET marketing, PRODUCT usage segmentation, MARKETING, MANAGEMENT

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Doyle, Peter

المصدر: Journal of Marketing Management; Winter87, Vol. 3 Issue 2, p121-132, 12p, 1 Diagram

مصطلحات موضوعية: MARKETING, CHIEF executive officers, CORPORATE directors, BUSINESS finance, BOARDS of directors, INNOVATIONS in business, MARKETING strategy, ECONOMIC conditions in Great Britain -- 1979-1997, PROFITABILITY, DECISION making, QUESTIONNAIRES

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Worthington, Steve

المصدر: Journal of Marketing Management; Winter86, Vol. 2 Issue 2, p125-131, 7p, 1 Chart

مصطلحات موضوعية: CREDIT cards, DIRECT marketing, CUSTOMER relations, SALES, MARKETING, CONSUMERS, RETAIL industry, MARKETING strategy, DATABASE marketing, CUSTOMER loyalty programs

مصطلحات جغرافية: UNITED Kingdom

الشركة/الكيان: DEBENHAMS Retail PLC

المؤلفون: Smith, Robert A.

المصدر: Journal of Marketing Management; Spring86, Vol. 1 Issue 3, p227-257, 31p, 3 Diagrams, 8 Charts

مصطلحات موضوعية: ORGANIZATIONAL aims & objectives, MARKETING, MARKETING strategy, BUSINESS enterprises, BUSINESS planning

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Doyle, Peter

المصدر: Journal of Marketing Management; Summer85, Vol. 1 Issue 1, p87-98, 12p

مصطلحات موضوعية: MARKETING, MARKET positioning, MARKETING strategy, COMPETITIVE advantage in business, INDUSTRIES, MARKETING research, GROWTH industries, ECONOMIC competition, ECONOMIC models, TARGET marketing, INDUSTRIAL advertising

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Hankinson, Graham, Cowking, Philippa

المصدر: Journal of Marketing Management; May97, Vol. 13 Issue 4, p239-264, 26p, 22 Charts

مصطلحات موضوعية: MARKETING, EXECUTIVES, ORGANIZATIONAL structure, DATABASE marketing, PRODUCT management, ECONOMIC trends, DIRECT marketing, RECESSIONS, BUSINESS cycles, CATEGORY management, MARKETING strategy

مصطلحات جغرافية: UNITED Kingdom