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المؤلفون: Youjae Yi, Beomjoon Choi, Hoseong Jeon
المصدر: European Journal of Marketing. 47:1238-1255
مصطلحات موضوعية: Marketing, Schedule, Loyalty program, media_common.quotation_subject, Contrast (statistics), Ambiguity aversion, Ambiguity, Affect (psychology), Loyalty business model, Loyalty, Business, Social psychology, media_common