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1دورية أكاديمية
المؤلفون: Bruce, Norris I, Peters, Kay, Naik, Prasad A
المصدر: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p793-806, 14p, 3 Black and White Photographs, 3 Charts
مصطلحات موضوعية: ADVERTISING, SALES, PRODUCT management, CONSUMER research, MARKETING research, CONSUMER behavior, PSYCHOLOGY