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1
المؤلفون: Naveen Donthu, Satish Kumar, Nitesh Pandey, Weng Marc Lim, Bruce Pilling
المصدر: Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 39:359-380
مصطلحات موضوعية: Marketing, Public Administration, Management of Technology and Innovation, Business and International Management
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2
المؤلفون: Naveen Donthu, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, Yatish Joshi
المصدر: Journal of Product & Brand Management. 31:1141-1167
مصطلحات موضوعية: Marketing, Management of Technology and Innovation
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3
المؤلفون: Naveen Donthu, Boonghee Yoo
المصدر: Journal of Product & Brand Management. 11:380-398
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, Brand awareness, Advertising, Brand loyalty, Product (business), Brand management, Brand extension, Management of Technology and Innovation, Quality (business), Generalizability theory, Brand equity, business, media_common