يعرض 1 - 10 نتائج من 534,624 نتيجة بحث عن '"Marketing"', وقت الاستعلام: 1.64s تنقيح النتائج
  1. 1
    دورية أكاديمية
    The current research landscape in digital marketing scientific literature in libraries: exploration through performance and science mapping.

    المؤلفون: Wani, Javaid Ahmad1 (AUTHOR) wanijavaid1@gmail.com

    المصدر: Digital Library Perspectives. 2024, Vol. 40 Issue 1, p35-52. 18p.

    مصطلحات موضوعية: *Library marketing, *Library science, *Medical informatics, *Electronic journals, Scientific literature, Internet marketing, Marketing literature, Landscape assessment

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  2. 2
    دورية أكاديمية
    Systematic Review on Mobile Technology in Marketing Academic Libraries in Developing Countries.

    المؤلفون: Mwilongo, Kardo J.1 (AUTHOR) kardo.mwilongo@mu.ac.tz

    المصدر: Journal of Library Administration. Jan2024, Vol. 64 Issue 1, p16-33. 18p.

    مصطلحات موضوعية: *Academic libraries, *Library marketing, Developing countries, Mobile learning, Research personnel

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  3. 3
    دورية أكاديمية
    Increasing Patron's Outreach and Engagement through Relationship Marketing: A Case Study.

    المؤلفون: Adeogun, Margaret1 (AUTHOR)

    المصدر: Journal of Library Administration. Apr2022, Vol. 62 Issue 3, p359-375. 17p. 6 Color Photographs, 1 Diagram.

    مصطلحات موضوعية: *Library marketing, *Academic libraries, Relationship marketing, Marketing strategy, Multicultural education, Marketing models, Higher education

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  4. 4
    دورية أكاديمية
    The Effect of Promotional Activities Applied in E-Commerce on Consumer Behavior

    المؤلفون: Mustafa Demir

    المصدر: Turkish Online Journal of Educational Technology - TOJET. 2024 23(2):135-147.

    Peer Reviewed: Y

    Page Count: 13

    Descriptors: Consumer Economics, Marketing, Merchandising, Foreign Countries, Salesmanship, Decision Making, Exhibits, Internet

    مصطلحات جغرافية: Turkey, Cyprus

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  5. 5
    دورية أكاديمية
    The Eras Tour of library marketing.

    المؤلفون: Kelly, Katy1, Jackson, John M.2 john.jackson@lmu.edu

    المصدر: Public Services Quarterly. Oct-Dec2023, Vol. 19 Issue 4, p302-308. 7p.

    مصطلحات موضوعية: *Library marketing, *Library outreach programs, Scholarly method, Forecasting, Marketing

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  6. 6
    دورية أكاديمية
    "How do you do, fellow kids?": staying relevant with college students on your academic library's social media.

    المؤلفون: Tanner, Lewey1

    المصدر: Public Services Quarterly. Jul-Sep2023, Vol. 19 Issue 3, p233-239. 7p.

    مصطلحات موضوعية: *Social media, *Library marketing, *Marketing of academic libraries, Marketing, Marketing strategy

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  7. 7
    دورية أكاديمية
    Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns.

    المؤلفون: Nariswari, Angeline, Chen, Qimei, Alden, Dana L.

    المصدر: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p357-376, 20p

    مصطلحات موضوعية: MARKETING, COMMUNICATION in marketing, PSYCHOLOGICAL ownership, CONSUMERS, VOTERS, MARKETING channels

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  8. 8
    دورية أكاديمية
    Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets.

    المؤلفون: Poulis, Konstantinos

    المصدر: Journal of International Marketing; Jun2024, Vol. 32 Issue 2, p12-32, 21p

    مصطلحات موضوعية: EXPORT marketing, STANDARDIZATION, MARKETING strategy, MARKETING, LEGAL judgments, INTERNATIONAL markets

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  9. 9
    دورية أكاديمية
    Soda Taxes and Marketing Conduct.

    المؤلفون: Keller, Kristopher O., Guyt, Jonne Y., Grewal, Rajdeep

    المصدر: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p393-410, 18p

    مصطلحات موضوعية: SWEETENED beverage tax, MARKETING, SOFT drinks, PRICE increases, SALES promotion, DISCOUNT prices, MARKETING effectiveness, PUBLIC health

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  10. 10
    دورية أكاديمية
    Buyer–Supplier Relationship Dynamics in Buyers' Bankruptcy Survival.

    المؤلفون: Mani, Sudha, Astvansh, Vivek, Antia, Kersi D.

    المصدر: Journal of Marketing; May2024, Vol. 88 Issue 3, p127-144, 18p

    مصطلحات موضوعية: INDUSTRIAL procurement, BANKRUPTCY, INDUSTRIAL marketing, MARKETING theory, INTENTION, CONFLICT management

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