Alternate Title: Exposure to social media and its relationship to the formation of mental images among customers of Jordanian Islamic banks. (English)

المؤلفون: محمد عواد الزيادات

المصدر: International Journal of Islamic Marketing; Sep2023, Vol. 12 Issue 3, p60-77, 18p

مصطلحات موضوعية: SOCIAL media, ISLAMIC finance, MENTAL imagery, GROUP identity, BANK customers, CUSTOMER loyalty