يعرض 1 - 10 نتائج من 2,683 نتيجة بحث عن '"Green marketing"', وقت الاستعلام: 1.33s تنقيح النتائج
  1. 1
    دورية
    How to Market Sustainable Products.

    المؤلفون: Dalsace, Frédéric, Challagalla, Goutam

    المصدر: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

    مصطلحات موضوعية: SUSTAINABLE consumption, GREEN products, GREEN marketing, GREEN product advertising, MARKETING, CONSUMER behavior, SUSTAINABLE procurement, CUSTOMER relations

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  2. 2
    دورية أكاديمية
    How to promote the application of green pesticides by farmers? Evolutionary game analysis based on “government–farmer– consumer”.

    المؤلفون: Xiaofeng Wang, Xiaojun Cui, Xiaolong Sun

    المصدر: Frontiers in Environmental Science; 2024, p1-18, 18p

    مصطلحات موضوعية: PESTICIDES, GREEN behavior, CONSUMERS, GREEN marketing, FARMERS, GREEN products

    مصطلحات جغرافية: CHINA

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  3. 3
    دورية أكاديمية
    Green bond market practices: exploring the moral 'balance' of environmental and financial values.

    المؤلفون: Bracking, Sarah

    المصدر: Journal of Cultural Economy; Jun2024, Vol. 17 Issue 3, p279-296, 18p

    مصطلحات موضوعية: GREEN bonds, BONDS (Finance), VALUES (Ethics), GREEN marketing, INVESTORS, BOND market, BOND funds

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  4. 4
    دورية أكاديمية
    Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study.

    المؤلفون: Akram, Umair, Lavuri, Rambabu, Bilal, Muhammad, Hameed, Irfan, Byun, Jaemun

    المصدر: Journal of Travel & Tourism Marketing; Jun2024, Vol. 41 Issue 4, p453-471, 19p

    مصطلحات موضوعية: GREEN marketing, CROSS-cultural studies, TOURIST attractions, SUSTAINABLE tourism, BRAND image, INTENTION, ECO-labeling, BRAND loyalty

    مصطلحات جغرافية: INDIA, CHINA

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  5. 5
    دورية أكاديمية
    Unveiling ways to examine the purchase intension of green products in emerging markets.

    المؤلفون: Lavuri, Rambabu, Parida, Ratri, Singh, Sonia

    المصدر: Benchmarking: An International Journal; 2024, Vol. 31 Issue 5, p1385-1401, 17p

    مصطلحات موضوعية: GREEN marketing, PLANNED behavior theory, CONTROL (Psychology), PERCEIVED control (Psychology), CONVENIENCE sampling (Statistics)

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  6. 6
    دورية أكاديمية
    Exploring a hierarchical model for circular economy transition through launching green marketing.

    المؤلفون: Lu, Shih‐Hao, Ngo, Thanh‐Sang, Tran, Huyen Thi Thanh

    المصدر: Sustainable Development; Jun2024, Vol. 32 Issue 3, p2119-2138, 20p

    مصطلحات موضوعية: CIRCULAR economy, GREEN marketing, TRANSITION economies, GREENHOUSE gases, GREEN business, HIERARCHICAL Bayes model, EXPLORATORY factor analysis

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  7. 7
    دورية أكاديمية
    Third-party certification: how to effectively prevent greenwash in green bond market? –analysis based on signalling game.

    المؤلفون: Zhu, Qianjing, Zhao, Xianglian, Wu, Meihua

    المصدر: Environment, Development & Sustainability; Jun2024, Vol. 26 Issue 6, p16173-16199, 27p

    مصطلحات موضوعية: BONDS (Finance), GREEN bonds, BOND market, GREEN marketing, TAX deductions

    مصطلحات جغرافية: CHINA

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  8. 8
    دورية أكاديمية
    Timing and green decisions for competitive manufacturers under demand uncertainty and risk aversion.

    المؤلفون: Li, Hongmei, Tan, Yingshuang

    المصدر: Managerial & Decision Economics; Jun2024, Vol. 45 Issue 4, p2501-2515, 15p

    مصطلحات موضوعية: REAL options (Finance), RISK aversion, MANUFACTURING industries, MARKET leaders, MARKET entry, GREEN marketing

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  9. 9
    دورية أكاديمية
    Can carbon reduction policies promote sustainable construction development? Evidence from China's green building market.

    المؤلفون: Liu, Wenjie, Chen, Yuqing, Zhu, Peng, Tong, Jinjie

    المصدر: PLoS ONE; 5/9/2024, Vol. 19 Issue 5, p1-24, 24p

    مصطلحات موضوعية: SUSTAINABLE buildings, SUSTAINABLE development, SUSTAINABLE construction, ENVIRONMENTAL policy, GREEN marketing

    مصطلحات جغرافية: CHINA

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  10. 10
    دورية أكاديمية
    The contagion of extreme risks between fossil and green energy markets: evidence from China.

    المؤلفون: Ren, Xiaohang, Xiao, Ya, He, Feng, Gozgor, Giray

    المصدر: Quantitative Finance; May2024, Vol. 24 Issue 5, p627-642, 16p

    مصطلحات موضوعية: CLEAN energy, FOSSIL fuels, ENERGY industries, GREEN marketing, PETROLEUM, INVESTMENT risk, PETROLEUM sales & prices

    مصطلحات جغرافية: CHINA

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