المؤلفون: Guenther, Peter, Guenther, Miriam, Lukas, Bryan A., Homburg, Christian

المصدر: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p24-45, 22p

مصطلحات موضوعية: MARKETING audits, MARKETING effectiveness, MARKETING costs, DECISION making in marketing, FINANCIAL statements, CAPITAL costs, ACCOUNTING laws

المؤلفون: Jensen, Jonathan A., Cobbs, Joe B., Mazer, Alex, Tyler, B. David

المصدر: Journal of International Marketing; Sep2024, Vol. 32 Issue 3, p23-42, 20p

مصطلحات موضوعية: GRAND Prix racing, BUSINESS partnerships, BRANDING (Marketing), EXPORT marketing, COUNTRY of origin (Immigrants)

المؤلفون: Neureiter, Ariadne, Stubenvoll, Marlis, Matthes, Jörg

المصدر: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p511-529, 19p

مصطلحات موضوعية: CONSUMER behavior, GREEN marketing, BRAND evaluation, ENVIRONMENTAL literacy, GREENWASHING (Marketing), BOYCOTTS

المؤلفون: Gupta, Sachin, Danaher, Peter, Mittal, Vikas, Morrin, Maureen

المصدر: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p587-597, 11p

مصطلحات موضوعية: MARKETING strategy, MARKETING research, CONSUMERS, DISCRIMINATION (Sociology), MISINFORMATION

المؤلفون: Chen, Yiwen, Chen, Li, Pan, Yang

المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p675-703, 29p

مصطلحات موضوعية: INFLUENCER marketing, PRODUCT attributes, MARKETING, COMMUNICATION in marketing, MARKETING effectiveness, VIDEOS

المؤلفون: Dam, Christian, Hartmann, Benjamin J., Brunk, Katja H.

المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p795-819, 25p

مصطلحات موضوعية: LITERATURE reviews, MARKETING literature, NOSTALGIA, MARKETING management, MARKETING research, CONSUMERS

المؤلفون: Palakshappa, Nitha, Bulmer, Sandy, Dodds, Sarah

المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p820-850, 31p

مصطلحات موضوعية: CUSTOMER cocreation, BRAND equity, SUSTAINABLE fashion, SUSTAINABILITY, MARKETING research, BRANDING (Marketing)

المؤلفون: Liu, Yang, Zhao, Zhijie, Wang, Jiaying, Qiu, Zeguo

المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p704-742, 39p

مصطلحات موضوعية: SOCIAL media in marketing, SOCIAL media, ROUGH sets, CONSUMERS, SOCIAL marketing

المؤلفون: Beichert, Maximilian, Bayerl, Andreas, Goldenberg, Jacob, Lanz, Andreas

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p

مصطلحات موضوعية: INFLUENCER marketing, SOCIAL media, RATE of return, MARKETING strategy, ADVERTISING endorsements, DIRECT selling, TARGET marketing

المؤلفون: Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p64-83, 20p

مصطلحات موضوعية: LIVE streaming, INFLUENCER marketing, USER-generated content, SOCIAL media, ADVERTISING effectiveness, MARKETING strategy, ELECTRONIC commerce

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