المؤلفون: Wang, Bo, Studdert, David M., Sarpatwari, Ameet, Franklin, Jessica M., Landon, Joan, Kesselheim, Aaron S.

المصدر: Wang, Bo, David M. Studdert, Ameet Sarpatwari, Jessica M. Franklin, Joan Landon, and Aaron S. Kesselheim. 2017. “The effect of federal and state off-label marketing investigations on drug prescribing: The case of olanzapine.” PLoS ONE 12 (4): e0175313. doi:10.1371/journal.pone.0175313. http://dx.doi.org/10.1371/journal.pone.0175313.

مصطلحات موضوعية: Social Sciences, Sociology, Marketing, Medicine and Health Sciences, Pharmacology, Drug Research and Development, Drug Marketing, Drugs, Antipsychotics, Biology and Life Sciences, Psychology, Addiction, Addicts, Drug Users, Health Care, Health Care Providers, Medical Doctors, Physicians, People and Places, Population Groupings, Professions, Political Science, Governments, People and places, Geographical locations, North America, United States, Minnesota, Pennsylvania

Relation: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5384770/pdf/; PLoS ONE

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:33030001

المؤلفون: Barquera, Simón, Hernández-Barrera, Lucia, Rothenberg, Stephen J., Cifuentes, Enrique

المصدر: Barquera, Simón, Lucia Hernández-Barrera, Stephen J. Rothenberg, and Enrique Cifuentes. 2018. “The obesogenic environment around elementary schools: food and beverage marketing to children in two Mexican cities.” BMC Public Health 18 (1): 461. doi:10.1186/s12889-018-5374-0. http://dx.doi.org/10.1186/s12889-018-5374-0.

مصطلحات موضوعية: Food-marketing, Child obesity, Nutrition, Sugar-sweetened beverages

Relation: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5889561/pdf/; BMC Public Health

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:37068222

المؤلفون: Sarpatwari, Ameet, Kesselheim, Aaron S.

المصدر: Sarpatwari, Ameet, and Aaron S. Kesselheim. 2016. “The Case for Reforming Drug Naming: Should Brand Name Trademark Protections Expire upon Generic Entry?” PLoS Medicine 13 (2): e1001955. doi:10.1371/journal.pmed.1001955. http://dx.doi.org/10.1371/journal.pmed.1001955.

مصطلحات موضوعية: Medicine and Health Sciences, Health Care, Health Care Policy, Drug Policy, Public and Occupational Health, Pharmacology, Drug Research and Development, Drug Marketing, Health Care Providers, Medical Doctors, Physicians, People and Places, Population Groupings, Professions, Drugs, Social Sciences, Sociology, Marketing, Drug Regulation, Allied Health Care Professionals

Relation: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4747525/pdf/; PLoS Medicine

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:25658549

المؤلفون: Hey, Spencer Phillips, Kesselheim, Aaron S.

المصدر: Hey, Spencer Phillips, and Aaron S. Kesselheim. 2016. “An Uninformative Truth: The Logic of Amarin’s Off-Label Promotion.” PLoS Medicine 13 (3): e1001978. doi:10.1371/journal.pmed.1001978. http://dx.doi.org/10.1371/journal.pmed.1001978.

مصطلحات موضوعية: Medicine and Health Sciences, Pharmacology, Drugs, Statins, Health Care, Health Care Providers, Medical Doctors, Physicians, People and Places, Population Groupings, Professions, Biology and Life Sciences, Biochemistry, Lipids, Neuroscience, Cognitive Science, Cognitive Psychology, Reasoning, Psychology, Social Sciences, Fatty Acids, Drug Research and Development, Drug Marketing, Sociology, Marketing, Drug Regulation

Relation: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4792458/pdf/; PLoS Medicine

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:26318790

المؤلفون: Jackson, Joshua Conrad, Rand, David, Lewis, Kevin, Norton, Michael Irwin, Gray, Kurt

المصدر: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray. "Agent-based Modeling: A Guide for Social Psychologists." Social Psychological & Personality Science (in press).

مصطلحات موضوعية: social psychology, marketing, mathematical methods

Relation: http://journals.sagepub.com/loi/spp; Social Psychological and Personality Science

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:30194529

المؤلفون: Mohan, Bhavya

المساهمون: Deshpande, Rohit

المصدر: Mohan, Bhavya. 2016. Lifting the Veil: Essays on Firm Transparency and Consumer Behavior. Doctoral dissertation, Harvard Business School.

مصطلحات موضوعية: Business Administration, Marketing

وصف الملف: application/pdf

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744403

المؤلفون: Zhang, Lingling

المساهمون: Chung, Doug J., Elberse, Anita

المصدر: Zhang, Lingling. 2016. Essays on Online and Multi-Channel Marketing. Doctoral dissertation, Harvard Business School.

مصطلحات موضوعية: Business Administration, Marketing

وصف الملف: application/pdf

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744402

المؤلفون: Barasz, Katherine N.

المساهمون: Norton, Michael I.

المصدر: Barasz, Katherine N. 2016. The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived. Doctoral dissertation, Harvard Business School.

مصطلحات موضوعية: Business Administration, Marketing

وصف الملف: application/pdf

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400

المؤلفون: Kireyev, Pavel

المساهمون: Ofek, Elie

المصدر: Kireyev, Pavel. 2016. Essays on the Design and Industrial Organization of Online Markets. Doctoral dissertation, Harvard Business School.

مصطلحات موضوعية: Business Administration, Marketing, Economics, Commerce-Business

وصف الملف: application/pdf

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744398

المؤلفون: Chung, Doug Jin

المصدر: Chung, Doug J. "How Much Is a Win Worth? An Application to Intercollegiate Athletics." Management Science 63, no. 2 (February 2017): 548–565.

مصطلحات موضوعية: higher education, marketing, sports, revenue

Relation: http://pubsonline.informs.org/journal/mnsc; Management Science

URL الوصول: http://nrs.harvard.edu/urn-3:HUL.InstRepos:23017235