يعرض 81 - 90 نتائج من 413 نتيجة بحث عن '"Advertising campaigns"', وقت الاستعلام: 1.33s تنقيح النتائج
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    دورية أكاديمية

    المصدر: Journal of Consumer Research, 2014 Jun 01. 41(1), 119-134.

    Relation: Paul M. Connell is assistant professor of marketing, State University of New York at Stony Brook and senior lecturer at Cass Business School, City University London. Merrie Brucks is Eckert Professor of Marketing and Psychology at the University of Arizona, and Jesper H. Nielsen is Joseph W. Newman Associate Professor of Marketing at the University of Arizona. Correspondence should be directed to the first author at College of Business, State University of New York at Stony Brook, Stony Brook, NY 11794 ( paul.connell@stonybrook.edu ). This research is based on the first author’s dissertation under the supervision of the second author. The authors thank Toni Schmader, Jeff Stone, Wendy Boland, Lan Chaplin, Narayan Janakiraman, Michael Kamins, Tina Lowrey, Maura Scott, Tandy Thomas, Beth Vallen, the editor, the associate editor, and the reviewers for their thoughtful comments and suggestions. Studies 1 and 2 were funded by grants from Cass Business School. Ann McGill served as editor and Lauren Block served as associate editor for this article.

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    دورية أكاديمية

    المؤلفون: Bombe, Sandra

    المصدر: Marketing: ZFP – Journal of Research and Management, 2014 Jan 01. 36(3), 203-214.

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    دورية أكاديمية
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    دورية أكاديمية

    المؤلفون: Thaler, Julia, Helmig, Bernd

    المصدر: Voluntas: International Journal of Voluntary and Nonprofit Organizations, 2013 Dec 01. 24(4), 1006-1036.

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