المؤلفون: Schimmel, Kurt¹ schimmel@rmu.edu, Nicholls, Jeananne²

المصدر: Journal of Website Promotion. 2005, Vol. 1 Issue 1, p53-63. 11p.

مصطلحات موضوعية: Electronic commerce, Integrated marketing, Consumer behavior, Internet sales, Retail industry, Direct marketing