Alternate Title: The role of business intelligence and knowledge management systems in marketing information services in academic libraries under the Coved 19 pandemic: an analytical study.

المؤلفون: على محمد أحمد سال¹ Ali01009563044a@gmail.com

المصدر: Cybrarians Journal. Sep2021, Issue 63, p1-26. 26p.

مصطلحات موضوعية: *Library marketing, *Knowledge management, *Business intelligence, *Information resources, Scientific communication

مستخلص: The value of open solutions and the need for them has become critical to the Coved 19 pandemic. As the free use of scientific information and open source data is guaranteed to ensure that the information reaches the beneficiaries, and from this stand libraries and information institutions take upon themselves a major role through their “open source curricula” by providing a set of services that address the goals, processes, types, and restrictions that exist in the context of open scientific communication. This study aims to identify the role of innovative solutions such as, business intelligence systems, knowledge management, and the opportunities and capabilities it offers for libraries to market their various services to beneficiaries. The researcher used the descriptive analytical approach to determine the impact of the importance of these solutions in improving the possibility and increasing the content sharing with the beneficiaries in light of this crisis. [ABSTRACT FROM AUTHOR]

Alternate Title: The Role of YouTube in Marketing National Libraries’ Services in the Arab World: an Analytic Study of Content.

المؤلفون: عين أحجر زهير¹ ainhadjarzouhir@yahoo.fr

المصدر: Cybrarians Journal. Mar2019, Issue 53, p1-21. 21p.

مصطلحات موضوعية: *Video excerpts, *National libraries, *Telecommunication systems, *Social media, *Streaming video & television, *Fake news, Digital video recording, Social space

Reviews & Products: YouTube (Web resource)

مستخلص: This study attempts to identify the role of the social media YouTube in allowing librarians and professional users to define and give information about national libraries in the Arab world through taking free video recordings available on digital spaces, or through live streaming in real time. In this scope, the latter will find this space as a suitable style for efficient library communication, and interaction via participation and comments around, above all, defining and marketing the various services offered by the different national libraries’ services and departments in the Arab world. That provides a participative space for exchanging ideas and information, in addition to demonstrable interaction on the professional side and daily news. This study has adopted the content analytical approach in relation with a selected list available via video clips’ network “YouTube”, using the search term ‘national library” for every particular Arab country adopting free discharging axis tab that cover the most important sides of the video clips’ topics such as: the comprehensive library services, scientific and cultural animation service, book exhibition services, meetings with personalities, library field visits, holding scientific manifestations, roles of citizenship and civil society, general news coverage. This study intends also to give an evaluative view on the level of cultural social communication and on the library side between the various segments of society within this space of social media spaces. Some practical suggestions are presented in the perspective of activating more this communication network in society. [ABSTRACT FROM AUTHOR]

Alternate Title: Marketing Strategies for Libraries and Information Services and products: an evaluation study for the Egyptian Universities’ Central Libraries.

المؤلفون: رضوى محمد محمد حميده¹, أ.د. شريف كامل شاهين², د.سحر حسنين ربيع³

المصدر: Cybrarians Journal. Sep2019, Issue 55, p1-14. 14p.

مصطلحات موضوعية: *Information services, *Academic libraries, *Library users, *Bibliotherapy, Developed countries, Marketing strategy, Low vision

مستخلص: The marketing strategies are considered to be one of the most important sources to depend on while developing the information services introduced by the central libraries at the Egyptian universities, Due to their magnificent effects on the development of the services introduced by libraries, the developed countries have markedly shown its keen interest in those strategies. This study aims at promoting the concept of marketing strategies amongst the staff members of the universities’ libraries as a key element which is not less important than the other libraries’ activities, The study also aims at examining the features of that concept and its main functions besides working on, continually, developing and modernizing those strategies in a way that helps the user of the library system to interact with such element. That would help meet the user’s needs and requirements related to the introduced information services . Providing an integrated future vision about how to develop the services and information introduced by the libraries comes as one of the study objectives, which also include working on establishing and opening up new prospects for those libraries to emerge offering the best quality and the lowest cost for the user . The study applies the survey methodology using a group of tools to collect data represented in a check-list that contains the important elements used in evaluating the marketing strategies of information services introduced by the central libraries at the Egyptian universities. [ABSTRACT FROM AUTHOR]

Alternate Title: The usage of Academic Libraries in Universities of Cooperation Council for the Arab Gulf States of the Characteristics of the Social Networks Facebook and Twitter in Marketing Information Services.

المؤلفون: البوسعيدي, خلود بنت أحمد¹ oman3030.ka@gmail.com, الصقري, محمد بن ناصر² saqrim@squ.edu.om, الكندي, سالم بن سعيد³ salimsk@squ.edu.om

المصدر: Cybrarians Journal. Mar2017, Issue 45, p1-38. 38p.

مستخلص: This study aims to recognize the reality of the employment of academic libraries in universities of Cooperation Council for the Arab Gulf States of the characteristics of the social networks Facebook and Twitter in marketing information services. The study based on qualitative content analysis method, which was applied on (26) academic libraries in the Cooperation Council for the Arab Gulf States, which used more social networks, namely Facebook and Twitter. The study found the following results: 1. The academic libraries used (32) characteristics of the Facebook network characteristics out of (24) characteristics in the marketing of library services. 2. The academic libraries used (12) characteristics of the Twitter network characteristics out of (14) characteristics in the marketing of library services. [ABSTRACT FROM AUTHOR]

Alternate Title: The role of the orient libraries Project in spreading knowledge culture: an analytical and descriptive study.

المؤلفون: محمود محمد الشيخ¹ Mahmoud_amer36@yahoo.com

المصدر: Cybrarians Journal. Dec2020, Issue 60, p1-34. 34p.

مصطلحات موضوعية: *Information services, *Digital libraries, *Data recovery, Online shopping, Electronic services

مستخلص: The study has dealt with orient libraries gate initiative and the vital role adopted towards organizing, saving and digitalizing the world heritage in danger in the middle east as it’s contribution to perform the announcement of “Abu Dhabi safeguarding endangered cultural heritage” and ease it’s access for researchers and spread the culture knowledge according with clearing the relation between the gate and the French digital library “Gallica”. The study has used the descriptive analytical method to watch the current situation for the gate and determine the weakness. This study aims to offer information services and confirm the importance of binding added service with electronic shopping on the social media websites and delivering the study conclusions and results reached by the study. The French digital library “Gallica” and it is partners offer information service on its own website, meanwhile orient library gate doesn’t have information service and doesn’t use social media websites, it only applies Gallica preservation, researching, archiving and recovery of data in accordance with “Gallica”. The study has suggested a number of six information services represent first core for the gate, the most important to briefing service and serve dialogues etc,. finally, the researcher displayed the results and recommendations of the study about information services and E-Marketing and the evaluation of the gate position on Dominican library on of the 8 libraries participating in the project for study and suggestions in the National French library meeting with orient libraries gate partners representatives and recommendations of the study about information services and E-Marketing and the evaluation of the gate position on Dominican library on of the 8 libraries participating in the project for study and suggestions in the National French library meeting with orient libraries gate partners representatives. [ABSTRACT FROM AUTHOR]