المؤلفون: Mwilongo, Kardo J.¹ (AUTHOR) kardo.mwilongo@mu.ac.tz

المصدر: Journal of Library Administration. Jan2024, Vol. 64 Issue 1, p16-33. 18p.

مصطلحات موضوعية: *Academic libraries, *Library marketing, Developing countries, Mobile learning, Research personnel

المؤلفون: Rea, Amy

المصدر: Library Journal. Oct2023, Vol. 148 Issue 10, p42-45. 4p. 8 Color Photographs.

مصطلحات موضوعية: *Library marketing, *Libraries, Marketing personnel, Marketing awards

مصطلحات جغرافية: Baltimore (Md.)

People: Klein, Andrew, Barnes, Ashley

المؤلفون: Wani, Javaid Ahmad¹ (AUTHOR) wanijavaid1@gmail.com

المصدر: Digital Library Perspectives. 2024, Vol. 40 Issue 1, p35-52. 18p.

مصطلحات موضوعية: *Library marketing, *Library science, *Medical informatics, *Electronic journals, Scientific literature, Internet marketing, Marketing literature, Landscape assessment

المؤلفون: Adeogun, Margaret¹ (AUTHOR)

المصدر: Journal of Library Administration. Apr2022, Vol. 62 Issue 3, p359-375. 17p. 6 Color Photographs, 1 Diagram.

مصطلحات موضوعية: *Library marketing, *Academic libraries, Relationship marketing, Marketing strategy, Multicultural education, Marketing models, Higher education

المؤلفون: Kelly, Katy¹, Jackson, John M.² john.jackson@lmu.edu

المصدر: Public Services Quarterly. Oct-Dec2023, Vol. 19 Issue 4, p302-308. 7p.

مصطلحات موضوعية: *Library marketing, *Library outreach programs, Scholarly method, Forecasting, Marketing

المؤلفون: Tanner, Lewey¹

المصدر: Public Services Quarterly. Jul-Sep2023, Vol. 19 Issue 3, p233-239. 7p.

مصطلحات موضوعية: *Social media, *Library marketing, *Marketing of academic libraries, Marketing, Marketing strategy

المؤلفون: Peet, Lisa

المصدر: Library Journal. Oct2024, Vol. 149 Issue 10, p22-26. 5p. 5 Color Photographs.

مصطلحات موضوعية: *Library awards, *Library marketing, *Public libraries

مصطلحات جغرافية: Wilmington (Del.)

الشركة/الكيان: Library Ideas LLC

People: Rahming, Jamar

المؤلفون: Pipkin, Sarah¹ (AUTHOR) s.pipkin@ucl.ac.uk

المصدر: Journal of Library Administration. Apr2024, Vol. 64 Issue 3, p275-297. 23p.

مصطلحات موضوعية: *Library special collections, *Librarians, *Academic libraries, *Public librarians, Public opinion, Marketing

الشركة/الكيان: University College, London

المؤلفون: Al Shboul, Mohammad¹ dr.m.shboul@bau.edu.jo, Obeidat, Othman Abdulkader² dr.othmanobeidat@bau.edu.jo, Al-Dwairi, Khaldoon³ dr.aldwairi@bau.edu.jo

المصدر: International Journal of Information Science & Management. Jul2024, Vol. 22 Issue 3, p139-159. 21p.

مصطلحات موضوعية: *COVID-19 pandemic, *Library marketing, *Library design & construction, *Library users, *Information services

المؤلفون: Agyei, Dominic Dankwah¹ dadankwah@uhas.edu.gh, Ngulube, Patrick²

المصدر: International Information & Library Review. Apr2023, Vol. 55 Issue 2, p143-158. 17p.

مصطلحات موضوعية: *Library marketing, *Academic libraries, *Librarians, Marketing strategy, Judgment sampling, Marketing planning

مصطلحات جغرافية: Ghana