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1كتاب إلكتروني
المؤلفون: Pauliks, Kevin
مصطلحات موضوعية: memes, advertising, social media, Marshall McLuhan, praxeology, media philosophy, branded content, online marketing, trademark law, copyright, Instagram, WhatsApp, meme marketing, corporate memes, thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society, thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
وصف الملف: application/pdf
Relation: Welt | Gestalten
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2كتاب إلكتروني
المؤلفون: Gerosa, Alessandro
مصطلحات موضوعية: economy, sociology, culture, society, marketing, consumption, business, aesthetics, thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology, thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology, thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSD Urban communities, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
وصف الملف: application/pdf
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3كتاب إلكتروني
المساهمون: Kavoura, Androniki, Borges-Tiago, Teresa, Tiago, Flavio
مصطلحات موضوعية: Strategic Innovative Marketing, Tourism Management, Marketing Communication, Social Media, Machine Learning, Digital Technologies, eCommerce, Sustainability, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing, thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability
وصف الملف: application/pdf
Relation: Springer Proceedings in Business and Economics
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4كتاب إلكتروني
المؤلفون: Laschet, Fabio-Yannick
مصطلحات موضوعية: Marketing, Beschwerdemanagement, Noncomplainer, Business-to-Business-Marketing, B2B, Complaint-Management, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
وصف الملف: application/pdf
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5كتاب إلكتروني
المؤلفون: Krowicki, Piotr, Maciejewski, Grzegorz
مصطلحات موضوعية: customer engagement,value creation,customer perceived value,customer value proposition,retail marketing, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management, thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
وصف الملف: application/pdf
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6كتاب إلكتروني
المساهمون: Cornuel, Eric, Thomas, Howard, Wood, Matthew
مصطلحات موضوعية: Management education, Business schools, Business research impact, Business school leadership, Social impact, Higher education, Deans, thema EDItEUR::K Economics, Finance, Business and Management::KC Economics, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJU Organizational theory and behaviour, thema EDItEUR::J Society and Social Sciences::JP Politics and government, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
وصف الملف: application/pdf
Relation: EFMD Management Education
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7كتاب إلكتروني
المؤلفون: Mabillard, Vincent, Pasquier, Martial, Vuignier, Renaud
مصطلحات موضوعية: marketing, place management, place marketing, public sector marketing, strategic management, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research, bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPQ Central government::JPQB Central government policies
وصف الملف: application/pdf
Relation: Routledge Studies in Marketing
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8كتاب إلكتروني
المؤلفون: Steadman, Chloe, Coffin, Jack
مصطلحات موضوعية: consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
وصف الملف: application/pdf
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9كتاب إلكتروني
المؤلفون: Kościółek, Szczepan
مصطلحات موضوعية: Behaviour, Consumer, Consumer-Oriented, Crowdfunding, campaigns, crowdsourcing, equity, Fan Communities, funding, fundraising, Investment, Management, Marketing, Marketing Management, Marketing Strategies, marketing communication, market segmentation, STP approach, Strategic Marketing, Strategies, sport, sports clubs, sports marketing, sport funding, sport management, bic Book Industry Communication::W Lifestyle, sport & leisure::WS Sports & outdoor recreation::WSB Sporting events & management::WSBM Sports management & facilities, bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing, bic Book Industry Communication::K Economics, finance, business & management::KF Finance & accounting::KFF Finance
وصف الملف: application/pdf
Relation: Routledge Research in Sport Business and Management
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10كتاب إلكتروني
المساهمون: Stacey, Meghan, Mockler, Nicole
مصطلحات موضوعية: Education policy, policy sociology, policy analysis, evaluation, critical education research, discourse, language, ideology, power, Indigenous policy, media, websites, marketing, network, digital, ethnography, global education industry, materiality, children, young people, Foucault, research, interview, thema EDItEUR::J Society and Social Sciences::JN Education::JNF Educational strategies and policy, thema EDItEUR::J Society and Social Sciences::JN Education::JNA Philosophy and theory of education, thema EDItEUR::J Society and Social Sciences::JN Education::JNL Schools and pre-schools::JNLB Primary and middle schools, thema EDItEUR::J Society and Social Sciences::JN Education::JNL Schools and pre-schools::JNLC Secondary schools, thema EDItEUR::J Society and Social Sciences::JN Education::JNM Higher education, tertiary education, thema EDItEUR::J Society and Social Sciences::JN Education::JNL Schools and pre-schools::JNLA Pre-school and kindergarten
وصف الملف: application/pdf