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1
المؤلفون: Paulo Rita, Maria Teresa Borges-Tiago, Carolina Arruda, Flávio Tiago
المساهمون: NOVA Information Management School (NOVA IMS), NOVA IMS Research and Development Center (MagIC)
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Marketing, Electronic word-of-mouth, Computer science, media_common.quotation_subject, TripAdvisor, 05 social sciences, Sentiment analysis, Advertising, Sample (statistics), Hotel, Content analysis, Order (business), Booking, Scale (social sciences), 0502 economics and business, Co-creation, 050211 marketing, Brand image co-creation, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Reputation, media_common, Meaning (linguistics)
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2
المؤلفون: Philipp A. Rauschnabel, Matt Wimble, Aaron Ahuvia, Carolin Kaiser
المصدر: Journal of Business Research. 117:707-717
مصطلحات موضوعية: Marketing, Hybrid machine, 05 social sciences, User-generated content, Logo, Sample (statistics), Advertising, Code (semiotics), Brand loyalty, Upload, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Social media, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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3
المؤلفون: Pierre Valette-Florence, Aurélie Kessous
المساهمون: Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Université Grenoble Alpes - Institut d'Administration des Entreprises (UGA IAE), Université Grenoble Alpes [2016-2019] (UGA [2016-2019])
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2019, 102, pp.313-327. ⟨10.1016/j.jbusres.2019.02.033⟩
Journal of Business Research, 2019, 102, pp.313-327. ⟨10.1016/j.jbusres.2019.02.033⟩مصطلحات موضوعية: Marketing, Consumption (economics), media_common.quotation_subject, 05 social sciences, Advertising, Sample (statistics), Conspicuous consumption, Purchasing, Snob effect, Ranking, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Quality (business), Business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Bandwagon effect, media_common
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4
المؤلفون: Pedro Torres, Mário Augusto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Sample (statistics), Advertising, Structural equation modeling, Conceptual framework, ComputerApplications_GENERAL, 0502 economics and business, Retail banking, Personality, 050211 marketing, Social media, Psychological resilience, Psychology, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Consumer behaviour, media_common
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5
المؤلفون: Sara Quach, Park Thaichon
المصدر: Journal of Business Research. 81:163-172
مصطلحات موضوعية: Marketing, Value (ethics), Consumption (economics), Social network, business.industry, Social resource, 05 social sciences, Perspective (graphical), Exploratory research, Advertising, Sample (statistics), GeneralLiterature_MISCELLANEOUS, 0502 economics and business, Co-creation, 050211 marketing, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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6
المؤلفون: Davit Davtyan, Isabella C. M. Cunningham
المصدر: Journal of Business Research. 70:160-167
مصطلحات موضوعية: Marketing, business.industry, Brand awareness, 05 social sciences, Sample (statistics), Advertising, Affect (psychology), Brand management, 0502 economics and business, 050211 marketing, Positive attitude, business, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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7
المؤلفون: Nenad Stanić, Tijana Radojević, Nemanja Stanisic
المصدر: Tourism Management. 51:13-21
مصطلحات موضوعية: Customer retention, business.industry, Strategy and Management, Ceteris paribus, Transportation, Advertising, Sample (statistics), Development, Hospitality industry, Tourism, Leisure and Hospitality Management, Customer satisfaction, City centre, Price level, Business, Marketing, ComputingMilieux_MISCELLANEOUS, Consumer behaviour
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8
المصدر: International Journal of Hospitality Management. 48:161-166
مصطلحات موضوعية: Longitudinal data, business.industry, Advertising spending, Strategy and Management, Star rating, Sample (statistics), Advertising, Hospitality industry, Size, Tourism, Leisure and Hospitality Management, Dynamic frontier modelling, Economic impact analysis, Sales management, Marketing, business, ComputingMilieux_MISCELLANEOUS, Sales performance
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9
المصدر: International Journal of Hospitality Management. 35:44-47
مصطلحات موضوعية: business.industry, Strategy and Management, Sample (statistics), Advertising, Destination management, Variance (accounting), Destinations, Hospitality industry, Multilevel regression, InformationSystems_GENERAL, Tourism, Leisure and Hospitality Management, Customer satisfaction, Social media, Business, Marketing, ComputingMilieux_MISCELLANEOUS
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10
المؤلفون: Lee Wei-Chun Lin, Chris Chang, Chu Chih-Chung, Yau-Nang
المصدر: Procedia - Social and Behavioral Sciences. 57:352-359
مصطلحات موضوعية: Service (business), spokesperson's credibility, business.industry, Brand awareness, advertising frequency, Advertising, Sample (statistics), Affect (psychology), Brand management, brand image, Brand image, Brand extension, Credibility, General Materials Science, Marketing, Psychology, business, ComputingMilieux_MISCELLANEOUS