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1
المؤلفون: Catherine Nickerson, Anup Menon Nandialath
المصدر: Journal of Islamic Marketing. 11:1339-1350
مصطلحات موضوعية: Marketing, Attractiveness, Salience (language), Brand awareness, Multiculturalism, media_common.quotation_subject, Slogan, Appeal, Advertising, Islam, Psychology, Consumer behaviour, media_common
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2
المؤلفون: Hsiu‐Li Chen
المصدر: Journal of Consumer Marketing. 26:143-154
مصطلحات موضوعية: Marketing, Cultural identity, media_common.quotation_subject, Advertising, LISREL, language.human_language, Country of origin, Indonesian, Product (business), Slogan, Patriotism, language, Business and International Management, Psychology, Consumer behaviour, media_common
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3
المؤلفون: Roderick J. Brodie, Kevin Pryor
المصدر: Journal of Product & Brand Management. 7:497-508
مصطلحات موضوعية: Marketing, business.industry, Brand awareness, Exploratory research, Advertising, Marketing strategy, Brand management, Brand extension, Management of Technology and Innovation, Slogan, Business, Brand equity, Consumer behaviour