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1
المؤلفون: Vu Huyen Phuong, Nguyen Thi Khanh Chi
المصدر: International Journal of Tourism Cities. 8:497-512
مصطلحات موضوعية: media_common.quotation_subject, Vietnamese, Geography, Planning and Development, Questionnaire, Management, Monitoring, Policy and Law, Structural equation modeling, Confirmatory factor analysis, language.human_language, Convergent validity, Originality, Tourism, Leisure and Hospitality Management, Slogan, language, Sociology, Marketing, Tourism, media_common
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2
المؤلفون: Rick T. Wilson
المصدر: Journal of Place Management and Development. 14:163-179
مصطلحات موضوعية: Marketing, Strategy and Management, media_common.quotation_subject, 05 social sciences, Geography, Planning and Development, Advertising, Logo, Foreign direct investment, Logos Bible Software, Urban Studies, Place branding, Presentation, Advertising campaign, Tourism, Leisure and Hospitality Management, Slogan, 0502 economics and business, Credibility, 050211 marketing, Business, Business and International Management, 050212 sport, leisure & tourism, media_common
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3
المؤلفون: Kate Dombkins, Gregory M Kerr, Sarah Elizabeth Jelley
المصدر: Journal of Place Management and Development. 5:272-279
مصطلحات موضوعية: Marketing, Interview, Strategy and Management, media_common.quotation_subject, Geography, Planning and Development, Perspective (graphical), Place identity, Advertising, Urban Studies, Symbol, Tourism, Leisure and Hospitality Management, Slogan, Meaning (existential), Sociology, Business and International Management, media_common