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1
المؤلفون: Manfred Bruhn, Corina Braun
المصدر: Marketing ZFP. 38:5-21
مصطلحات موضوعية: Marketing, Product (business), Service (business), Voice of the customer, Process management, Customer advocacy, Social Psychology, Service-orientation, Context (language use), Business, Service provider, Business model
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9506ffc9fd5ab21892614a1f747d9e03
https://doi.org/10.15358/0344-1369-2016-1-5 -
2
المؤلفون: Manfred Bruhn, Marie-Christin Papen, Dominique Zingg
المصدر: Marketing ZFP. 37:201-210
مصطلحات موضوعية: Marketing, Social Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5d2da64943408b768dd514877f0c378d
https://doi.org/10.15358/0344-1369-2015-4-201 -
3
المؤلفون: Manfred Bruhn, Verena Batt
المصدر: Marketing ZFP. 37:42-56
مصطلحات موضوعية: Marketing, Social Psychology, Political science
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2ba78629a23d1b94ce16dd47b7265021
https://doi.org/10.15358/0344-1369-2015-1-42 -
4
المؤلفون: Manfred Bruhn, Matthias Holzer, Verena Batt
المصدر: Holzer, M, Batt, V & Bruhn, M 2015, ' Employees as a Second Audience : A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective ' Marketing ZFP-Journal of Research and Management, vol 37, no. 3, pp. 126-136 . DOI: 10.15358/0344-1369-2015-3-126
مصطلحات موضوعية: Marketing, Knowledge management, Social Psychology, business.industry, media_common.quotation_subject, Perspective (graphical), Scale development, Quality (business), Management studies, Business, ComputingMilieux_MISCELLANEOUS, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::139719fc0be540a154f00c8af33162b3
https://doi.org/10.15358/0344-1369-2015-3-18 -
5
المؤلفون: Manfred Bruhn, Verena Batt
المصدر: WiSt - Wirtschaftswissenschaftliches Studium. 44:538-547
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::615597ed1c12f749a3fce61b3892fce4
https://doi.org/10.15358/0340-1650-2015-10-538 -
6
المؤلفون: Matthias Mayer-Vorfelder, Manfred Bruhn
المصدر: Marketing ZFP. 34:7-21
مصطلحات موضوعية: Marketing, Social Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8e9b27d91200933d5255d563370a5d47
https://doi.org/10.15358/0344-1369-2012-1-7 -
7
المصدر: Marketing ZFP. 33:208-220
مصطلحات موضوعية: Marketing, Social Psychology
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8
المؤلفون: Verena Batt, Christine Köhne, Manfred Bruhn
المصدر: Marketing ZFP. 32:71-90
مصطلحات موضوعية: Marketing, Social Psychology
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9
المؤلفون: Sabina Wyss, Manfred Bruhn, Andreas Lucco
المصدر: Marketing ZFP. 30:221-238
مصطلحات موضوعية: Marketing, Social Psychology
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10
المؤلفون: Manfred Bruhn
المصدر: Controlling. 20:405-414
مصطلحات موضوعية: General Medicine, General Chemistry
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ddbac746b7a04bd1710c6aee68bc90ec
https://doi.org/10.15358/0935-0381-2008-8-9-405