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المؤلفون: İlter, Dilek
المساهمون: Çelikcan, Peyami, Maltepe Üniversitesi, Sosyal Bilimler Enstitüsü, İlter, Dilek, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı
مصطلحات موضوعية: Marketing, Marketing communication, Bütünleşik Pazarlama İletişimi, Sensation, Duyular, Halkla İlişkiler, Marketing methods, Brand image, Marka, Senses, Public Relations, Coca-Cola, İşletme, Marka Parçalama, Integrated marketing, Brand Smashing, Brand, Integrated Marketing Communication, Brand loyalty, Business Administration, Coca Cola
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e6bb073184fe78dd23ebe65891a3c5d2
https://hdl.handle.net/20.500.12415/2760