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المؤلفون: Özhan, Esra
المساهمون: Aysuna Türkyılmaz, Ceyda, İşletme Ana Bilim Dalı
مصطلحات موضوعية: Social media, Marketing, Retail banking, İşletme, Bankacılık, Consumer perception, Bank marketing, Business to consumer, Marketing methods, Banking sector, Banking, Business Administration, Electronic marketing
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::c96852b1d304e423732315656a4997d8
https://acikbilim.yok.gov.tr/handle/20.500.12812/592630 -
2
المؤلفون: Biztatar, Hazal
المساهمون: Özeltürkay, Eda Yaşa, Sosyal Bilimler Enstitüsü, Yaşa Özeltürkay, Eda, İşletme Yönetimi Anabilim Dalı
مصطلحات موضوعية: Marketing, Marketing communication, Elektronik Ağızdan Ağıza Pazarlama, Consumer perception, Z kuşağı, Generation Z, Marketing methods, Generations, Virtual environments, Negative Experience, Sosyal Medya, Electronic Word of Mouth Marketing, Social media, Word of mouth communication, İşletme, Olumsuz Deneyim, Social Media, Business Administration, Electronic marketing
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2a5e602715efed4c545872204d6f9584
https://hdl.handle.net/20.500.12507/801