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المؤلفون: Hai Ninh Nguyen, Thanh Binh Nguyen
المصدر: Innovative Marketing, Vol 17, Iss 4, Pp 75-87 (2021)
مصطلحات موضوعية: Marketing, Index (economics), customer sense of online betrayal, negative online word of mouth, Betrayal, Communication, media_common.quotation_subject, brand hate, Economics, Econometrics and Finance (miscellaneous), Media studies, Marketing. Distribution of products, HF5410-5417.5, online public complaining, online boycott, Management of Technology and Innovation, Psychology, Outrage, Social Sciences (miscellaneous), media_common