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المؤلفون: Harold H. Kassarjian, Lee G. Cooper, Masao Nakanishi
المصدر: Journal of Consumer Research, vol 1, iss 2
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2017). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/7q86h19t
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2018). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/2sr9d0qxمصطلحات موضوعية: Marketing, Economics and Econometrics, Focus (computing), Computer science, media_common.quotation_subject, Field (computer science), Tourism, Microeconomics, Politics, Arts and Humanities (miscellaneous), Anthropology, Voting, Voting behavior, Psychology, Business and International Management, Market share, Selection (genetic algorithm), Consumer behaviour, media_common
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55170b334cba60e62daf92d8e22b2126
https://escholarship.org/uc/item/2sr9d0qx -
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المؤلفون: Ronald C. Goodstein, Harold H. Kassarjian
المصدر: The SAGE Handbook of Marketing Theory
مصطلحات موضوعية: Advertising, Consumer research, Sociology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe299cf5986eec9960e4010975127c7e
https://doi.org/10.4135/9781446222454.n4 -
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المؤلفون: Harold H. Kassarjian
المصدر: International Series in Quantitative Marketing ISBN: 9789401046152
مصطلحات موضوعية: Advertising research, business.industry, History of marketing, Field (Bourdieu), Political science, World War II, Social science, Public relations, business, Marketing strategy, Traditional economy, Marketing science, Consumer behaviour
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe6e207370bb71fcb78ba010a79ea616
https://doi.org/10.1007/978-94-011-1402-8_8 -
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المصدر: Journal of Marketing. 56:128
مصطلحات موضوعية: Marketing, Business and International Management
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing. 53:123-126
مصطلحات موضوعية: Marketing, Sociology, Business and International Management, Epistemology
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المؤلفون: Waltraud M. Kassarjian, Harold H. Kassarjian
المصدر: Journal of Consumer Policy. 11:269-285
مصطلحات موضوعية: Economics and Econometrics, Content analysis, Skin Lotions, media_common.quotation_subject, Commercial law, Business, Management and Accounting (miscellaneous), Quality (business), Advertising, Business, Marketing, Causality, media_common
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Advertising. 3:10-15
مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, Advertising, Small business, Field (computer science), Advertising research, State (polity), Learning theory, Attitude change, Business, Business and International Management, Monopoly, Consumer behaviour, media_common
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Consumer Research. 4(1):8-18
مصطلحات موضوعية: Marketing, Economics and Econometrics, Documentary evidence, Arts and Humanities (miscellaneous), Content analysis, Anthropology, Consumer research, Advertising, Sociology, Business and International Management, Consumer behaviour, Historical record, Exposition (narrative)
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a31810d4d8ddadf935ddffa055a60570
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing Research. 2:146-153
مصطلحات موضوعية: Marketing, Typology, Economics and Econometrics, Social character, 05 social sciences, 050105 experimental psychology, Preference, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social psychology, Consumer behaviour, Differential (mathematics)
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المؤلفون: Harold H. Kassarjian, Richard N. Farmer
المصدر: California Management Review. 6:61-68
مصطلحات موضوعية: Market economy, Economy, Strategy and Management, Economics, Futures contract