المؤلفون: Ulrich Kaiser, Wolfgang Sofka, Christoph Grimpe

المصدر: Industrial Marketing Management. 112:145-159

مصطلحات موضوعية: Marketing, Strategic human capital, Marketing innovation, Salary premiums, Host country innovativeness, Marketing professionals

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da747c891094d07edb57cc1d1bb2c83c
https://doi.org/10.1016/j.indmarman.2023.05.005

المؤلفون: CAO, C. Clark

مصطلحات موضوعية: FOS: Psychology, Marketing, FOS: Economics and business, Psychology, Business, Social and Behavioral Sciences

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e1fc860bc96d1a063c94cd12cb8b5317

المؤلفون: Cunha, Karina Ferreira, Passos, Clotilde, Pereira, Paulo

المساهمون: Veritati - Repositório Institucional da Universidade Católica Portuguesa

المصدر: Gestão e Desenvolvimento. (31):285-317

مصطلحات موضوعية: Ferramentas de marketing digital, Digital marketing, Fotógrafos em Portugal, Photographers in Portugal, Marketing digital, Digital marketing tools

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef1cefbb6e48aa06a8c17c6468c48f09
https://doi.org/10.34632/gestaoedesenvolvimento.2023.12760

المؤلفون: Nandika, Thania Sanique, Sadat, Andi Muhammad, Febrilia, Ika

المصدر: Jurnal Bisnis, Manajemen, dan Keuangan; Vol 4 No 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan; 188-197

مصطلحات موضوعية: E-WOM, destination branding, digital marketing, visitor decisions, green marketing

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c33132f3573e639489af9195438c250
https://doi.org/10.21009/jbmk.0401.14

المؤلفون: Elena Golovko, Cindy Lopes-Bento, Wolfgang Sofka

المصدر: Industry and Innovation. 30(5):607-635

مصطلحات موضوعية: technological capabilities, marketing capabilities, Treatment effect analysis, learning-by-exporting, marketing innovation, Management of Technology and Innovation, treatment effects analysis, Treatment effetcs analysis, General Business, Management and Accounting

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b12b8c02be91b18ec7329102e229b26
https://research.tilburguniversity.edu/en/publications/eb10c9bc-7a91-4706-bbf9-e1d8389b92a3

المؤلفون: Nico Thümler

المصدر: Business: Theory and Practice; Vol 24 No 1 (2023); 173–182

مصطلحات موضوعية: organizational change, supply chain agility, bibliometric analysis, organizational culture, organizational agility, Strategy and Management, marketing, marketing agility, organizational development, network analysis

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e0fa7ab3a97fa70150690f22d1d13ce
https://doi.org/10.3846/btp.2023.17090

المؤلفون: Vanessa de Assis Santos, Andressa de Sousa Santos Ferreira, Lara Amorim Helfenstein, João Sotero Do Vale Júnior, Manoel Mendes Da Silva, Nôan Kalil Bájun Santa Rosa, Clodoaldo Santos De Assis, Thiago Brito Santos

المصدر: Revista de Gestão e Secretariado (Management and Administrative Professional Review); Vol. 14 No. 4 (2023): Revista de Gestão e Secretariado v.14, n.4, 2023; 6019-6041
Revista de Gestão e Secretariado; v. 14 n. 4 (2023): Revista de Gestão e Secretariado v.14, n.4, 2023; 6019-6041

مصطلحات موضوعية: Digital Influencer, Marketing Digital, Instagram, General Engineering, Marketing de Influência

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a754a281adae24d6cc099f94ff2452bf
https://doi.org/10.7769/gesec.v14i4.2033

المؤلفون: Mafalda Martinho, Susana C. Silva, Paulo Duarte, Marisa R. Ferreira

المساهمون: Veritati - Repositório Institucional da Universidade Católica Portuguesa

المصدر: Social Marketing Quarterly. 29:145-163

مصطلحات موضوعية: Marketing, Economics and Econometrics, Health belief model, Heated tobacco products, Social marketing, Smoking cessation

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f1a3097f0c0904f58c2bb1f24dab6ef
https://doi.org/10.1177/15245004231173429

المؤلفون: Yuk Ming Tang, Yui-yip Lau, Uen Lam Ho

المصدر: Journal of Theoretical and Applied Electronic Commerce Research; Volume 18; Issue 2; Pages: 889-907

مصطلحات موضوعية: digital marketing, interactive virtual reality (IVR), interior design, marketing aesthetics, theory of planned behaviour (TPB), General Business, Management and Accounting, Computer Science Applications

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c51b3a774425036def1b0f32eedebc41
https://doi.org/10.3390/jtaer18020046

المؤلفون: Yvelise Giacomello Piccinin, Roberto Schoproni Bichueti, Sabrina Nascimento Borba, Talita Gonçalves Posser, Vinícius Costa da Silva Zonatto

المصدر: Revista de Gestão e Secretariado (Management and Administrative Professional Review); Vol. 14 No. 4 (2023): Revista de Gestão e Secretariado v.14, n.4, 2023; 5614-5639
Revista de Gestão e Secretariado; v. 14 n. 4 (2023): Revista de Gestão e Secretariado v.14, n.4, 2023; 5614-5639

مصطلحات موضوعية: Plano de Marketing, Marketing Digital, General Engineering, Escritórios Contábeis

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ce987befc3870b6f4d4de665c92170b
https://doi.org/10.7769/gesec.v14i4.2009