المؤلفون: Erdem, Mehmet, Hasanzadeh, Saeed, Bai, Billy

المصدر: ZBW - Leibniz Information Centre for Economics, EconStor Open Access Articles and Book Chapters. 6(3):59-63

الوصف: Purpose: This study seeks to examine Las Vegas visitors' perception about security in Las Vegas and the perceived risks associated with traveling to Las Vegas following the One October mass shooting. It also aims to explore potential Las Vegas visitors 'attitudes towards the proactive security measures implemented by Las Vegas resorts after the One October tragedy. Methods: The study is descriptive in nature. The data was collected through a web-based survey that comprised a national sample of 414 adults from the United States. Results: The results indicate that despite the tragic One October mass shooting in Las Vegas and the associated media coverage, security is not a major concern for visitors to Las Vegas. The findings of this study also suggest that Las Vegas visitors approve of existing and emerging security procedures. Implications: Findings point out to an opportunity to capitalize on the perceived enhanced security measures in Las Vegas and to put emphasis on addressing financial risk concerns via marketing and public relations campaigns.

الإتاحة: https://ideas.repec.org/a/zbw/espost/224880.html

المؤلفون: Lee, SoJung, Bai, Billy

المصدر: Elsevier, Tourism Management. 52(C):161-169

الوصف: In this study the role of pop-culture on shaping destination image was derived from focus groups and interviews with 24 fans from different nationalities of the Korean pop star Ahn Jae-wook. Three main theses emerged from the study: 1) the destination image induced by pop-culture was changed in a positive way; 2) the pop-star's event reinforced a positive place image through experiences of the event and travels in South Korea; and 3) the positive image from pop-culture experiences had a strong impact on future behavior. Results of the study suggest that pop-culture as an autonomous agent delivers a more powerful and stronger influence on destination image than previously recognized in the literature. Theoretical contributions and practical implications are discussed.

الإتاحة: https://ideas.repec.org/a/eee/touman/v52y2016icp161-169.html