يعرض 1 - 10 نتائج من 22 نتيجة بحث عن '"Balabanis, George"', وقت الاستعلام: 1.28s تنقيح النتائج
  1. 1
    كتاب إلكتروني
    A New Typology on Sex Appeal Advertisements

    المؤلفون: Boutsikaki, KallirroyAff1, Balabanis, GeorgeAff1

    المساهمون: Campbell, Colin L., editorAff12

    المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. :219-223

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  2. 2
    كتاب إلكتروني
    Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract

    المؤلفون: Lopez, CarmenAff5, Balabanis, GeorgeAff6

    المساهمون: Louisiana Tech University, Wu, Shuang, editorAff2, Pantoja, Felipe, editorAff3, Krey, Nina, editorAff4

    المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :417-418

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  3. 3
    كتاب إلكتروني
    The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model

    المؤلفون: Tseng, Ting-hsiangAff4, Balabanis, GeorgeAff5, Liu, T. MatthewAff6

    المساهمون: Academy of Marketing Science, Petruzzellis, Luca, editorAff2, Winer, Russell S., editorAff3

    المصدر: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. :499-502

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  4. 4
    كتاب إلكتروني
    The Role of 'Consumer Need for Uniqueness' and Product Typicality in Explaining Variation of Country of Origin Effects

    المؤلفون: Tseng, Ting-HsiangAff1, Balabanis, GeorgeAff2

    المساهمون: Campbell, Colin L., editorAff12

    المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. :342-344

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  5. 5
    كتاب إلكتروني
    Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract

    المؤلفون: Tseng, Ting-hsiangAff4, Balabanis, GeorgeAff5, Liu, Matthew TingchiAff6, Huang, Hsiu YingAff4

    المساهمون: Louisiana Tech University, Rossi, Patricia, editorAff2, Krey, Nina, editorAff3

    المصدر: Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). :191-192

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  6. 6
    كتاب إلكتروني
    Customer Relationships Across Search, Experience and Credence Services

    المؤلفون: Stathopoulou, AnastasiaAff3, Balabanis, GeorgeAff3

    المساهمون: Academy of Marketing Science, Kubacki, Krzysztof, editorAff2

    المصدر: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. :1-4

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  7. 7
    كتاب إلكتروني
    Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments

    المؤلفون: Chari, SimosAff3, Katsikeas, ConstantineAff3, Balabanis, GeorgeAff3

    المساهمون: Academy of Marketing Science, Robinson, Jr., Leroy, editorAff2

    المصدر: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. :44-50

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  8. 8
    كتاب إلكتروني
    Customer Relationship Development in Hedonic and Utilitarian Services

    المؤلفون: Stathopoulou, AnastasiaAff3, Balabanis, GeorgeAff3

    المساهمون: Academy of Marketing Science, Robinson, Jr., Leroy, editorAff2

    المصدر: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. :394-397

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  9. 9
    كتاب إلكتروني
    Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition

    المؤلفون: Kumar, AnvitaAff3, Balabanis, GeorgeAff3

    المساهمون: Academy of Marketing Science, Robinson, Jr., Leroy, editorAff2

    المصدر: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. :331-334

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  10. 10
    كتاب إلكتروني
    Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract

    المؤلفون: Tseng, Ting-HsiangAff4, Balabanis, GeorgeAff5, Liu, MatthewAff6

    المساهمون: Academy of Marketing Science, Rossi, Patricia, editorAff2, Krey, Nina, editorAff3

    المصدر: Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). :25-26

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