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1
المؤلفون: Anselmsson, Johan, Tunca, Burak
المصدر: Digital Competences of Swedish Brands. Working report series. (2024:1):1-14
مصطلحات موضوعية: branding, Digital marketing, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Social Sciences, Economics and Business, Business Administration
وصف الملف: electronic
URL الوصول: https://lup.lub.lu.se/record/a3a28466-7c8c-46b1-a3bd-eedde8ac7e4e
https://portal.research.lu.se/files/193353364/Workingreport_Digitalisering.pdf -
2
المصدر: Business Horizons. 67(5):499-510
مصطلحات موضوعية: ChatGPT, Constructivism, Generative AI, Large language models, Prompt engineering, Industrial Marketing, Industriell marknadsföring
وصف الملف: electronic
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3
المؤلفون: Bengtson, Erik, 1985, Mossberg, Oskar, Jur dr, 1987
المصدر: Res Rhetorica. 11(1):154-162
مصطلحات موضوعية: green marketing, Aristotle, Plato, classical rhetoric, climate transition
وصف الملف: electronic
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-526873
https://doi.org/10.29107/rr2024.1.8
https://uu.diva-portal.org/smash/get/diva2:1854212/FULLTEXT01.pdf -
4
المصدر: Marketing Education Review. 34(2):153-163
مصطلحات موضوعية: Industrial Marketing, Industriell marknadsföring
وصف الملف: electronic
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5
المؤلفون: Bengtson, Erik, 1985, Mossberg, O.
المصدر: Res Rhetorica. 11(1):155-162
مصطلحات موضوعية: Aristotle, classical rhetoric, climate transition, green marketing, Plato
وصف الملف: print
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53831
https://doi.org/10.29107/rr2024.1.8 -
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المؤلفون: Dziadkiewicz, Anna, Lindell, Lali, 1977, Minga, Zuzanna
المصدر: Scientific Papers of Silesian University of Technology. (192):215-231
مصطلحات موضوعية: wellbeing tourism, target groups, sustainability, travel, behavioural segmentation, consumer behavior, tourism offer, interviews, questionnaire, Turismvetenskap, Tourism, Marketing, Marknadsföring, Business administration, Företagsekonomi, Miljövetenskap, Environmental Science
وصف الملف: electronic
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-128795
https://doi.org/10.29119/1641-3466.2024.192.13
https://lnu.diva-portal.org/smash/get/diva2:1851031/FULLTEXT01.pdf -
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المؤلفون: Drammeh, Foday Yaya, Doktorand, 1968
المصدر: Cogent Social Sciences. 10(1):1-18
مصطلحات موضوعية: covid-19 pandemic, History of Tourism, Kaitano Dube, Ecotourism Management, Vaal University of Technology, South Africa, systematic literature review, The Tourism Industry, Tourism and the Environment, Tourism crisis management, Tourism Development/Impacts, Tourism Geography, Tourism Management, Tourism Marketing, Tourism Planning and Policy, Tourism Research Methods
وصف الملف: print
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8
المصدر: Sustainable Development. 32(4):3771-3785
مصطلحات موضوعية: Marketing, Marknadsföring
وصف الملف: electronic
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9
المؤلفون: O’Hagan, Lauren Alex, 1991
المصدر: Food, Culture, and Society. 27(3):866-888
مصطلحات موضوعية: Postum, coffee, coffee surrogates, Sweden, advertisements, marketing, health, neurasthenia, insomnia, digestive disorders
وصف الملف: print
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10
المؤلفون: Serder, Margareta, Universitetslektor i utbildningsvetenskap, 1971
المصدر: European Educational Research Journal. 23(1):72-86
مصطلحات موضوعية: marketing, objects for consumption, professional development, education advertising, education market
وصف الملف: electronic
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-58834
https://doi.org/10.1177/14749041221148232
https://mau.diva-portal.org/smash/get/diva2:1746012/FULLTEXT01.pdf