Alternate Title: The role of digital marketing in customer culture an analytical study of the views of a sample of managers and officials of divisions and units of Zain Telecom companies in Iraq. (English)

المؤلفون: مريم باسم عزيز ال, ثامر هادي الجناب

المصدر: Adab Al-Kufa; Jun2023, Vol. 1 Issue 56, Part 1, p207-229, 23p

مصطلحات موضوعية: STRUCTURAL equation modeling, INTERNET marketing, DIGITAL inclusion, CONSUMERS, SOCIAL factors, CUSTOMER loyalty

مصطلحات جغرافية: IRAQ