Alternate Title: "The role of strategic direction in achieving innovative marketing" Analytical and descriptive research for the opinions of a sample of workers in Asiacell Communications Company. (English)

المؤلفون: م. احسان سالم مصري, م.م حيدر طو عبدالله, م.م سعد عمي محمود

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2021, Vol. 13 Issue 2, p86-104, 19p

مصطلحات موضوعية: RANK correlation (Statistics), ARITHMETIC mean, CELL communication, TELECOMMUNICATION, STATISTICAL correlation

Alternate Title: Diagnosing the reality of electronic marketing deception A survey study of the opinions of a sample of students of the Management Information System Department / College of Administration and Economics / University of Mosul. (English)

المؤلفون: اليوسف, عرفات ناصر جاسم, سن, محمد مصطفى حسين

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2023, Vol. 15 Issue 2, p95-212, 18p

مصطلحات موضوعية: MANAGEMENT information systems, UNIVERSITY & college administration, INTERNET marketing, INFORMATION resources management, ELECTRONIC markets

مصطلحات جغرافية: MOSUL (Iraq)

Alternate Title: The role of marketing information system in strategic marketing decisions An analytical study of the views of managers in a sample of five-star hotels in the city of Irbil. (English)

المؤلفون: سامي صابر عبدالله

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2016, Vol. 8 Issue 15, p344-378, 35p

مصطلحات موضوعية: DATABASES, PREDICTION markets, INFORMATION storage & retrieval systems, QUALITY of service, MARKETING research

Alternate Title: Marketing capabilities and their impact on market share (A field study in Zain Iraq Telecom Company). (English)

المؤلفون: د.معتز سلمان عبد الرزاق, الباحثة ذكرى خضير حمادي

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2022, Vol. 14 Issue 3, p407-428, 22p

مصطلحات موضوعية: MARKET share, MARKETING, CONSUMERS, TELECOMMUNICATION, PROFITABILITY, MARKETING management

Alternate Title: "Ethical Behavior Constraints for Medicine Sales Representatives and Medical Media and Its Role in Achieving Marketing Superiority" A Pilot Study of The Opinions of a Specimen of Employees Working in Drug Stores in Duhook Town. (English)

المؤلفون: ولاء جمال الدين النوري

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2019, Vol. 11 Issue 25, p317-336, 20p

مصطلحات موضوعية: INDEPENDENT variables, DEPENDENT variables, COMMUNITY organization, DIMENSIONS, WAGES

Alternate Title: The Role of marketing Deception in consumer's behavior A prospective study of a sample of customers shopping malls in the city of Erbil. (English)

المؤلفون: دلاور جلال غريب

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2018, Vol. 10 Issue 21, p202-219, 18p

Alternate Title: The Role of Dimensions of Green Marketing on Achieving Competitive Advantage An Exploratory study at Awa Medica pharmaceutical company in Iraqi Kurdistan Region, Erbil City. (English)

المؤلفون: نسيبة احمد عبدالواحد

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2016, Vol. 8 Issue 16, p436-462, 27p

مصطلحات موضوعية: ENVIRONMENTAL compliance, GREEN marketing, COMPETITIVE advantage in business, ENVIRONMENTAL monitoring, MARKET share

Alternate Title: The relationship between emotional intelligence and psychological marketing Field research in telecommunications companies (Zain Iraq - Asiacell - Korek). (English)

المؤلفون: الباحث ايهاب ماجد حميد الحجامي, علي سعيد العامري

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2022, Vol. 14 Issue 3, p198-221, 24p

مصطلحات موضوعية: EMOTIONAL intelligence, CUSTOMER satisfaction, MIDDLE managers, EXECUTIVES, INCENTIVE (Psychology), MARKETING management, MARKET share

المؤلفون: أ.د.درمان سميمان صادق, م.م.ن ا زر عيسى صديق, م.م.داليا روئيل داود

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2018, Vol. 10 Issue 22, p247-258, 12p

Alternate Title: The Integration Between Customer Knowledge Management, Customer Confidence and its Marketing Excellence: An Exploratory Study in Asia Cell Mobile Communications Company in Nineveh governarate. (English)

المؤلفون: القوطجي, بشار ذاكر صالح

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2021, Vol. 13 Issue 1, p55-76, 22p

مصطلحات موضوعية: KNOWLEDGE management, PATH analysis (Statistics), MARKETING management, MANAGEMENT philosophy, STATISTICS