يعرض 1 - 7 نتائج من 7 نتيجة بحث عن '"Branding (Marketing)"', وقت الاستعلام: 1.49s تنقيح النتائج
  1. 1
    مؤتمر
    DOES SATISFACTION MAKE CUSTOMERS REPURCHASE SAME BRAND AGAIN?

    المؤلفون: Hansuk Lee, Jeonghoon Lee, Myung Soo Kang

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Apr2010, Vol. 15 Issue 1, p40-44, 5p

    مصطلحات موضوعية: REPURCHASE agreements, STOCK repurchasing, BRANDING (Marketing), BRAND name products, CONSUMER behavior, CUSTOMER satisfaction, CUSTOMER services

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  2. 2
    مؤتمر
    THE IMPACT OF BRAND TRANSGRESSIONS ON RELATIONSHIP STRENGTH: MODERATING ROLES OF BRAND PERSONALITY AND CONSUMER LOSS TYPE.

    المؤلفون: Heejung Lee, Myung Soo Kang

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Apr2010, Vol. 15 Issue 1, p29-34, 6p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND name products, CONSUMER behavior, CONSUMER attitudes, CUSTOMER satisfaction, CUSTOMER services

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  3. 3
    مؤتمر
    THE IMPORTANCE OF UNIVERSITY TRADITIONS AND RITUALS IN BUILDING ALUMNI BRAND COMMUNITIES AND LOYALTY.

    المؤلفون: Martin, Mary C., Moriuchi, Emi, Smith, Ronda, Moeder, Jill D., Nichols, Charlene

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Spring2015, Vol. 20 Issue 1, p31-32, 2p

    مصطلحات موضوعية: ALUMNI associations, GRADUATES, BRAND communities, BRANDING (Marketing), UNIVERSITIES & colleges

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  4. 4
    مؤتمر
    WHEN SENSE MAKING IS UNEQUAL TO SENSE GIVING: A CASE OF SKEPTICISM AGAINST MCDONALD'S CSR INITIATIVES BY ORGANIC FOOD EATING PARENTS IN SINGAPORE.

    المؤلفون: Chaidaroon, Suwichit

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Fall2014, Vol. 19 Issue 2, p2-3, 2p

    مصطلحات موضوعية: SOCIAL responsibility of business, ORGANIC foods, BRANDING (Marketing), NUTRITIONAL value, CORPORATE culture

    الشركة/الكيان: MCDONALD'S Corp.

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  5. 5
    مؤتمر
    THE FINANCIAL IMPACT OF BRANDING ON THE MOVIE INDUSTRY: THE ROLE OF THE FRANCHISE.

    المؤلفون: Terry, Neil, Mitchell, Lisa, Morgan, Ashley

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Fall2015, Vol. 20 Issue 2, p106-106, 1p

    مصطلحات موضوعية: BRANDING (Marketing), MOTION picture industry, FILM box office revenue, ADVERTISING, CONTENT marketing

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  6. 6
    مؤتمر
    BRAND PLACEMENT IN NOVELS AND COMPETITOR RECALL: THE ROBUSTNESS OF THE PART-LIST CUEING EFFECT.

    المؤلفون: Brennan, Ian

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Spring2015, Vol. 20 Issue 1, p36-36, 1p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND extension, BRAND name products, ECONOMIC competition, MARKETING strategy

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  7. 7
    مؤتمر
    WHEN THE GOAL IS CREATING A BRAND PERSONALITY, FOCUS ON USER IMAGERY.

    المؤلفون: Hayes, J. Bryan, Alford, Bruce L., Capella, Louis M.

    المصدر: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Apr2008, Vol. 13 Issue 1, p31-31, 1p

    مصطلحات موضوعية: BRANDING (Marketing)

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