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المؤلفون: Jin Q. Jeon, Cheolwoo Lee, Juyoun Ryoo, Hwanseok Choi
المصدر: Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 35:577-591
مصطلحات موضوعية: Marketing, 050208 finance, Public Administration, business.industry, 05 social sciences, Enterprise value, Profit impact of marketing strategy, Marketing strategy, Marketing management, Strategic business unit, Management of Technology and Innovation, 0502 economics and business, Economics, 050211 marketing, Business and International Management, business, Industrial organization, Strategic competition