المؤلفون: Chen, Li^Aff4, Cui, Yao^Aff4, Lee, Hau L.^Aff5

المساهمون: Tang, Christopher S., Series Editor^Aff1, Ray, Saibal, editor^Aff2, Yin, Shuya, editor^Aff3

المصدر: Channel Strategies and Marketing Mix in a Connected World. 9:165-192