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1دورية أكاديمية
المؤلفون: Zhao, Ying-Si, Liu, Yan-Ping, Zeng, Qing-An
المصدر: Electronic Commerce Research; Jun2017, Vol. 17 Issue 2, p205-226, 22p
مصطلحات موضوعية: MARKETING effectiveness, ELECTRONIC commerce, RECOMMENDER systems, DATA mining, INTERNET marketing