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1
المصدر: European Journal of Marketing. 52:66-91
مصطلحات موضوعية: Marketing, medicine.diagnostic_test, Computer science, Management science, media_common.quotation_subject, 05 social sciences, Cognition, Electroencephalography, Field (computer science), Terminology, 03 medical and health sciences, 0302 clinical medicine, Originality, 0502 economics and business, medicine, 050211 marketing, Consumer neuroscience, Marketing research, 030217 neurology & neurosurgery, Consumer behaviour, media_common
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2
المؤلفون: Kathleen Kennedy, Ernest Hoffman, Megan Nolan, Terry Daugherty
المصدر: European Journal of Marketing. 52:182-198
مصطلحات موضوعية: Marketing, medicine.diagnostic_test, Recall, National brand, 05 social sciences, Neuromarketing, Advertising, Cognition, Electroencephalography, 03 medical and health sciences, 0302 clinical medicine, Event-related potential, 0502 economics and business, medicine, 050211 marketing, Consumer neuroscience, Marketing research, Psychology, 030217 neurology & neurosurgery