-
1
المؤلفون: Felix Septianto, Yuri Seo, Saira Khan, Linsong Shi
المصدر: European Journal of Marketing. 55:517-542
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Appeal, Anger, 050105 experimental psychology, Sadness, Fresh Start, Willingness to pay, Leverage (negotiation), Originality, 0502 economics and business, Happiness, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Social psychology, media_common
-
2
المؤلفون: Ruijuan Wu, Cheng Lu Wang
المصدر: European Journal of Marketing. 51:1799-1816
مصطلحات موضوعية: Marketing, Mediation (Marxist theory and media studies), media_common.quotation_subject, 05 social sciences, Word of mouth, 050109 social psychology, Regret, Context (language use), Anger, Sadness, Blame, 0502 economics and business, Economics, 050211 marketing, 0501 psychology and cognitive sciences, Empirical evidence, Social psychology, media_common
-
3
المؤلفون: J. Jeffrey Inman, Nitika Garg, Vikas Mittal
المصدر: European Journal of Marketing. 51:1631-1649
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Information processing, 050109 social psychology, Context (language use), Anger, Affect (psychology), Outcome (game theory), 0502 economics and business, Accountability, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Deferral, Social psychology, Consumer behaviour, media_common