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1
المؤلفون: Kavita Mahto, Arvind Sahay, Adrian Terron, Sudipta Mandal
المصدر: European Journal of Marketing. 55:1489-1515
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Word of mouth, 050109 social psychology, Mindset, Personality psychology, Dual (category theory), Framing (social sciences), Malleability, Impression management, 0502 economics and business, Personality, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Social psychology, media_common
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2
المؤلفون: L. Robin Keller, Liangyan Wang, Shijian Wang, Jie Li
المصدر: European Journal of Marketing. 50:1263-1289
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, 050109 social psychology, Brand management, Framing (social sciences), Interactive effects, 0502 economics and business, Process information, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, business, Remedial education, Social psychology, Consumer behaviour, Cognitive style