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1
المؤلفون: Pianpian Yang, Qingyu Zhang
المصدر: European Journal of Marketing. 52:1750-1775
مصطلحات موضوعية: Marketing, Pride, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Affect (psychology), Power (social and political), Feeling, 0502 economics and business, Happiness, 050211 marketing, 0501 psychology and cognitive sciences, Construal level theory, Product (category theory), Psychology, Social psychology, media_common, Cognitive appraisal
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2
المؤلفون: Fiona Joy Newton, Joshua D. Newton, Jimmy Wong
المصدر: European Journal of Marketing. 50:1137-1158
مصطلحات موضوعية: Marketing, Value (ethics), Recall, media_common.quotation_subject, 05 social sciences, Humorousness, 050109 social psychology, Power (social and political), Feeling, Originality, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Content (Freudian dream analysis), Psychology, Social psychology, media_common