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1
المؤلفون: Eeva-Liisa Oikarinen, Magnus Söderlund
المصدر: European Journal of Marketing. 55:94-121
مصطلحات موضوعية: Marketing, Service (business), Online and offline, 05 social sciences, 050105 experimental psychology, Structural equation modeling, Emotionality, 0502 economics and business, Agency (sociology), 050211 marketing, 0501 psychology and cognitive sciences, Customer satisfaction, Set (psychology), Psychology, Attribution, Social psychology
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2
المؤلفون: Jhih-Syuan Lin, Kuan-Ju Chen
المصدر: European Journal of Marketing. 55:2174-2200
مصطلحات موضوعية: Marketing, Need for cognition, 05 social sciences, Parasocial interaction, Context (language use), Moderation, 050105 experimental psychology, Moderated mediation, Brand relationship, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Situational ethics, Psychology, Social psychology, Consumer behaviour
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3
المؤلفون: Liqin Yu, Nan Zhou, Alex S.L. Tsang, Ning Zhang
المصدر: European Journal of Marketing. 55:1516-1538
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Control (management), Cognition, Interaction, 050105 experimental psychology, Motion (physics), Character (mathematics), 0502 economics and business, Personality, 050211 marketing, 0501 psychology and cognitive sciences, Dynamism, Psychology, Social psychology, Processing fluency, media_common
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4
المؤلفون: Kavita Mahto, Arvind Sahay, Adrian Terron, Sudipta Mandal
المصدر: European Journal of Marketing. 55:1489-1515
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Word of mouth, 050109 social psychology, Mindset, Personality psychology, Dual (category theory), Framing (social sciences), Malleability, Impression management, 0502 economics and business, Personality, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Social psychology, media_common
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5
المؤلفون: Kelley J. Main, Mohammed El Hazzouri, Sergio W. Carvalho
المصدر: European Journal of Marketing. 55:814-839
مصطلحات موضوعية: Marketing, medicine.drug_class, Self, 05 social sciences, A domain, Dissociative, 050105 experimental psychology, Stereotype threat, Social group, 0502 economics and business, medicine, 050211 marketing, 0501 psychology and cognitive sciences, Self-handicapping, Psychology, Social psychology
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6
المؤلفون: Chundong Zheng, Xuemei Bian, Han Wang, Liping Yuan, Lei Huang
المصدر: European Journal of Marketing. 54:2551-2573
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Marketing communication, Marketing strategy, 050105 experimental psychology, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Construal level theory, Product (category theory), Function (engineering), business, Psychology, Social psychology, media_common
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7
المؤلفون: Felix Septianto, Yuri Seo, Saira Khan, Linsong Shi
المصدر: European Journal of Marketing. 55:517-542
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Appeal, Anger, 050105 experimental psychology, Sadness, Fresh Start, Willingness to pay, Leverage (negotiation), Originality, 0502 economics and business, Happiness, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Social psychology, media_common
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8
المؤلفون: Fandy Tjiptono, Felix Septianto, Tung Moi Chiew, Widya Paramita
المصدر: European Journal of Marketing. 55:1-26
مصطلحات موضوعية: Marketing, Value (ethics), media_common.quotation_subject, 05 social sciences, Perspective (graphical), 050109 social psychology, Evolutionary psychology, Religiosity, Interactive effects, Originality, Donation, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Social psychology, Consumer behaviour, media_common
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9
المؤلفون: Shahin Sharifi, Mauricio Palmeira
المصدر: European Journal of Marketing. 54:1937-1962
مصطلحات موضوعية: Marketing, education.field_of_study, Minority group, media_common.quotation_subject, 05 social sciences, Population, Ethnic group, 050109 social psychology, Racism, 0502 economics and business, Sexual orientation, 050211 marketing, 0501 psychology and cognitive sciences, Ideology, Homosexuality, Prejudice, Psychology, education, Social psychology, media_common
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10
المؤلفون: Rui Chen, Wei Liu, Zhaoyang Guo
المصدر: European Journal of Marketing. 54:1523-1548
مصطلحات موضوعية: Marketing, Consumption (economics), Value (ethics), media_common.quotation_subject, 05 social sciences, 050109 social psychology, Loneliness, Conspicuous consumption, Affect (psychology), Romance, Friendship, Sociosexual orientation, 0502 economics and business, medicine, 050211 marketing, 0501 psychology and cognitive sciences, medicine.symptom, Psychology, Social psychology, media_common