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1
المؤلفون: Ingmar Geiger, Christian Bode
المصدر: European Journal of Marketing. 55:385-419
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, media_common.quotation_subject, 05 social sciences, Service provider, Market research, Customer representative, 0502 economics and business, Organizational learning, Conceptual model, 050211 marketing, Quality (business), business, Marketing research, 050203 business & management, media_common, Qualitative research
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2
المصدر: European Journal of Marketing. 54:1147-1159
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Vagueness, Sample (statistics), Ambiguity, Epistemology, Conjunction (grammar), law.invention, law, 0502 economics and business, CLARITY, 050211 marketing, Construct (philosophy), Psychology, Marketing research, 050203 business & management, media_common, Meaning (linguistics)
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3
المؤلفون: Jan Kietzmann, Leyland Pitt
المصدر: European Journal of Marketing. 54:473-477
مصطلحات موضوعية: Marketing, Value (ethics), 05 social sciences, Consumer research, Unstructured data, Content analysis, 0502 economics and business, Diction, 050211 marketing, Business, Content (Freudian dream analysis), Marketing research, 050203 business & management, Meaning (linguistics)
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4
المؤلفون: Hilary Downey
المصدر: European Journal of Marketing. 54:2651-2674
مصطلحات موضوعية: Marketing, Poetry, 05 social sciences, 050401 social sciences methods, Qualitative property, Craft, Qualitative marketing research, 0504 sociology, Poetics, Aesthetics, 0502 economics and business, Ethnography, 050211 marketing, Narrative, Sociology, Qualitative research
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5
المؤلفون: Leticia Moreira Casotti, Marina Dias de Faria
المصدر: European Journal of Marketing. 53:2245-2267
مصطلحات موضوعية: Marketing, 030506 rehabilitation, Down syndrome, media_common.quotation_subject, 05 social sciences, Public policy, Humanism, medicine.disease, Comprehension, 03 medical and health sciences, 0502 economics and business, medicine, 050211 marketing, Narrative, Projective test, 0305 other medical science, Marketing research, Psychology, Welfare, media_common
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6
المؤلفون: Kirsten Cowan, Seth Ketron
المصدر: Cowan, K & Ketron, S 2019, ' Prioritizing marketing research in virtual reality : Development of an immersion/fantasy typology ', European Journal of Marketing . https://doi.org/10.1108/EJM-10-2017-0733
مصطلحات موضوعية: immersion, Marketing, Typology, Knowledge management, Emerging technologies, Computer science, business.industry, flow theory, 05 social sciences, Virtual reality, 050105 experimental psychology, Empirical research, Interactivity, Systematic review, realism-fantasy, 0502 economics and business, New product development, virtual reality, 050211 marketing, 0501 psychology and cognitive sciences, future studies, business, Marketing research
وصف الملف: application/pdf
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7
المؤلفون: Barbara J. Philips
المصدر: European Journal of Marketing. 51:2138-2155
مصطلحات موضوعية: Marketing, Structure (mathematical logic), Persuasion, business.industry, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Public relations, Quantitative marketing research, Scholarship, Qualitative marketing research, Conceptual framework, Mental process, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Sociology, Marketing research, business, media_common
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8
المؤلفون: Shirley Leitch
المصدر: European Journal of Marketing. 51:1503-1509
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, Corporate governance, 05 social sciences, Quantitative marketing research, Marketing strategy, Transparency (behavior), Marketing management, 0502 economics and business, 050211 marketing, Corporate communication, business, Marketing research, 050203 business & management
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9
المؤلفون: Jutta Roosen, Carola Grebitus
المصدر: European Journal of Marketing. 52:2151-2172
مصطلحات موضوعية: Marketing, Computer science, 05 social sciences, Information processing, Preference, Empirical research, 0502 economics and business, Respondent, Econometrics, Eye tracking, 050211 marketing, 050207 economics, Heuristics, Marketing research, Consumer behaviour
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10
المؤلفون: Christian Grönroos, Åke Finne
المصدر: European Journal of Marketing. 51:445-463
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Quantitative marketing research, Marketing strategy, Marketing management, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management, Integrated marketing communications