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1
المؤلفون: Jillian C. Sweeney, Tim Mazzarol, Geoffrey N. Soutar
المصدر: European Journal of Marketing. 41:1475-1494
مصطلحات موضوعية: Marketing, business.industry, Exploratory research, Word of mouth, Advertising, Affect (psychology), Focus group, Marketing strategy, Competitive advantage, business, Psychology, Social psychology, Consumer behaviour, Qualitative research
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2
المؤلفون: Youjae Yi, Beomjoon Choi, Hoseong Jeon
المصدر: European Journal of Marketing. 47:1238-1255
مصطلحات موضوعية: Marketing, Schedule, Loyalty program, media_common.quotation_subject, Contrast (statistics), Ambiguity aversion, Ambiguity, Affect (psychology), Loyalty business model, Loyalty, Business, Social psychology, media_common
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3
المؤلفون: Annette L.M. van den Bosch, Wim Elving, Menno D.T. de Jong
المصدر: European journal of marketing, 40(7/8), 870-885. Emerald
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, Identity (social science), Organizational culture, Corporate identity, Affect (psychology), Structural equation modeling, Consistency (negotiation), Openness to experience, Corporate communication, business, Psychology, Social psychology